DirectMail.com - 5/4/2010

DirectMail.com Enters Strategic Partnership with DirectStrategies

Two of Industry’s Oldest Agencies Align to Chart New Vision for Nonprofit Fundraising 

DirectMail.com, a leading provider of integrated direct marketing solutions, today announced the signing of
a strategic partnership agreement between GeoSoftWorks, LLC and Richardson, Tex.–based DirectStrategies, 
a direct response fundraising agency. DirectMail.com principals are the majority owners of GeoSoftWorks, 
the firm through which it licenses the patented GeoSelector™ technology. Under the terms of the agreement, 
DirectStrategies will use the GeoSelector Pro™ edition to assist the fundraising efforts of its 
small-to-intermediate-size nonprofit clients throughout the Southwest United States and quantify the 
technology’s impact on market share and gift giving. 

GeoSelector marries Google mapping technology with a high-end geo-coding program and links it to over 200 
million consumer records. The Pro version allows users to upload their database, identify donors’ precise 
demographic characteristics and plot their locations on a map, whether on a neighborhood, city, state or 
national level. The output is “visible” data, yielding insight into key relationships such as client characteristics, 
segment concentrations and trends that traditional data reports do not readily provide. The technology’s
unique data extraction and data analysis functionality helps users generate "look-alike" prospect lists by 
selecting the geographic and demographic criteria current donors share.

Dana Heter, President, DirectStrategies, says, “Licensing GeoSelector gives my firm a competitive differentiator 
and a unique service offering. With GeoSelector, we can affordably profile clients’ donor constituencies and 
define the different mosaics and data elements that characterize them. We can then target their prospective 
donor markets much more precisely and help clients acquire new donors more affordably.”

Heter adds, “GeoSelector is a revolutionary tool that will help my clients increase both response rates and the 
size of gifts received. I’m excited by the opportunities this partnership will create and the chance to validate 
the impact of one of the most amazing pieces of technology I’ve ever seen.”

Robert Salta, Principal, DirectMail.com, says, “This agreement brings together two of the industry’s oldest and 
most experienced agencies to map a new vision for successful fundraising strategies and donor engagement. 
GeoSelector’s limitless capabilities for data extraction, analysis, mapping and visualization hold the future 
vision for improving nonprofits’ marketing ROI. We are thrilled to partner with DirectStrategies and jointly 
chart tomorrow’s strategies.”

www.directmail.com

DirectMail.com - 3/17/2010

DirectMail.com Releases Data on “Go Green” Initiatives

Multi-Pronged Program Saves Trees and Energy, Minimizes Plant’s Environmental Impact 

DirectMail.com™, a leading provider of integrated direct marketing solutions, today released data on results 
achieved from “go green” initiatives implemented throughout the firm’s three-building physical plant in Calvert 
County, Maryland. By year, DirectMail.com’s proactive efforts to promote the highest environmental 
standards in its operations include: 

1975: Began recycling paper and cardboard as well as plastic, shrink wrap, corrugated boards and skids.

2000: 
§  Transitioned to an electronic job management system to eliminate paper use in job jackets and tickets, 
price quotes and proofs and minimize paper use in customer invoicing and payment.

§  Remixed old ink and contracted with a private vendor to collect spent ink and chemical waste for recycling 
into road asphalt.

2005: Converted to UV, vegetable-based, low-VOC inks and chemicals. 

2006: Created a free, national “Do Not Mail” list that allows people to opt out of receiving unsolicited catalogs, 
letters and postcards. DirectMail.com receives no compensation for providing this service. 

2008: 
§  Achieved Forest Stewardship Council certification, a designation conveying responsible consumption of 
forest products in production.

§  Switched from film-based plates to a computer-to-plate (CTP) system, at an equipment acquisition cost of 
over $200,000, to eliminate the use of film with heavy metals and developer and fixer chemicals. DirectMail.com 
recycles all aluminum CTP plates.

2009: 
§  Acquired advanced sheeting and ganging technologies to maximize fit on every press run and minimize run 
time, energy use and paper waste.

§  Contracted with a private vendor to recycle computers, monitors, printers and other electronic equipment 
rather than dump in landfills. 

§  Implemented an energy conservation plan that uses simple tactics, such as turning off all desktop 
computers, monitors and printers at the close of business; extinguishing office lights when not needed; using 
minimal after-hours lighting in production areas and hallways; and installing programmable thermostats, 
lighting system timers and energy-efficient bulbs.

§  Joined the EnerNoc network and is compensated for agreeing to shut down operations during peak 
energy demand periods to avoid construction of new power plants.

Don Burns, General Manager of DirectMail.com’s Cut Sheet Division, is one of several employees leading the 
firm’s environmental efforts. He says, “My primary concern is saving trees. Simple steps, such as our practice 
of encouraging customers to use recycled paper, can have a major impact. In one recent job, the customer’s 
choice of 1,700 lb of recycled versus virgin fiber paper translated to 8 trees saved, 24 lb of waterborne 
waste and 384 lb of solid waste not created, 3,466 gal of wastewater flow avoided, 755 lb of net greenhouse 
gases prevented and 5.8 million BTUs of energy not consumed, according to an environmental calculator.”

While DirectMail.com does not keep detailed statistics on all its green initiatives, the firm proudly releases 
the following 2009 data:

Over 500,000 individuals on DirectMail.com’s national Do Not Mail registry did not receive direct mail pieces, 
saving untold energy, trees and pollution 

Recycled more than 
§  1.4 million lb of paper and 167,000 lb of cardboard 

§  24,000 lb of aluminum

§  55 gal of waste ink and other chemicals

§  8 skids of electronic equipment

Reduced monthly electricity usage by approximately 12.3% 
Avoided over 4,900 lb of carbon dioxide emissions, according to EnerNoc, by agreeing to make available 
3800 kW hours of energy. In addition, helped avoid local blackouts and stabilize energy rates. 
 
DirectMail.com Principal Kirk Swain comments, “We strive always to be a good citizen of Calvert County, 
contributing to the well-being of residents while minimizing the environmental impact of our operations as 
much as possible. These data indicate our efforts are having a measurable impact that adds to the overall 
quality of life in the county and the nation as a whole.”

www.directmail.com

DirectMail.com - 2/3/2010

DirectMail.com Announces Patent on GeoSelector Technology

Unique Geographic and Demographic Marketing Tool Revolutionizes Data Segmentation

DirectMail.com™ (www.DirectMail.com), a leading provider of integrated direct marketing solutions, announced 
today that GeoSoftworks, LLC, a firm in which DirectMail.com principals are the majority owners, recently 
received a patent on its GeoSelector™ technology, a unique system and methodology for generating 
user-specified information from a map. DirectMail.com made the announcement just prior to the International 
Franchising Association (IFA) convention in San Antonio, Tex., where the firm will exhibit the technology’s
capabilities on February 6 and 7 at Booth 561 in Exhibit Hall C of the San Antonio Convention Center. 

DirectMail.com executives will be available to discuss franchise-specific GeoSelector uses, especially in 
positioning business locations, targeting and marketing to potential customers, routing and/or scheduling 
services and more.

GeoSelector marries Google mapping technology with a high-end geo-coding program and then links this 
output to over 200 million consumer records, offering virtually every type of organization unprecedented 
opportunities to use data in revolutionary ways. GeoSelector is simple to use, intuitive in design and affordable. 
Better still, its business applications are limited only by the creativity of the user. 

In its simplest form, localized list-building, users enter a street address or Zip code and select either a map or 
satellite view of the location. GeoSelector then allows users to experiment with different radius overlays—or 
draw virtually any geometric shape on the map alone or in combination with these overlays—to define a 
precise target area. Once defined, GeoSelector compiles (1) an instant count of the number of names and 
addresses within the specified area and (2) a demographic report profiling residents in terms of 400 
characteristics such as age, income and housing. 

The ability to draw an individualized target area is just one of many ground-breaking innovations GeoSelector 
delivers. It overcomes the drawbacks of traditional radius targeting and allows users to eliminate locations 
within an area that fail to meet target criteria—reducing marketing costs—and identify geographical obstacles 
that might impact consumer purchasing or business placement decisions. 

A more sophisticated GeoSelector use, but just as easy to perform, involves uploading an organization’s 
existing databases, plotting their locations on the map and identifying the precise demographics of current 
donors/prospects/customers, whether on the neighborhood, city, state or national level. Such data 
visualization provides immediate insight into data relationships, such as client clusters, concentrations of 
certain segments, trends and underserved areas, that would not be apparent using lists or data reports. 
“Seeing” the relationships makes it possible to generate lists of "look-alike" consumers, site a franchise 
precisely, map out service routes efficiently and market smarter. 

Robert Salta, Principal, DirectMail.com, says, “GeoSelector puts high-end geographic and demographic 
marketing tools within the reach of every organization with Internet access whether it is a commercial 
enterprise, an association or a nonprofit. It makes no difference whether your industry is food, banking, 
real estate, insurance, education, home services or charitable in nature. GeoSelector delivers better prospect 
targeting, reduced marketing costs and higher return on investment for marketing dollars expended.”

Salta continues, “There is no expensive software to buy or consumer data to license. GeoSelector is available 
on our website at a very affordable price, whether purchasing a simple list or creating a highly customized one. 
Others may say their technology is equivalent, but our patent confirms that DirectMail.com’s GeoSelector is 
unique and unavailable elsewhere.”

www.directmail.com