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AppArt - 8/26/2008
AppArt Releases Enterprise Pro Edition of its Advanced Digital Asset
Management (DAM) Solution
Web-based Asset Management Solution Provide Companies with a Simple and Cost-Effective Way For
Marketers To Seize Control of their Digital Assets and Realize their Brand Potential
RENTON, Wash. – August 26, 2008 – Application Arts (“AppArt”), a leading provider of graphic arts production
and digital asset management solutions, today announced the release of its AppArt DAM Enterprise Pro Edition,
a fully hosted Digital Asset Management solution designed for the enterprise that requires flexibility,
performance, and unparalleled support for managing their brand assets. Some of the world’s leading
technology companies including Intuit, FileMaker, and Sun Microsystems currently rely on AppArt DAM to
manage, organize, and streamline their digital asset libraries. Whether managing multiple versions of corporate
collateral, large archives of product imagery, or vast libraries of PowerPoint presentations, AppArt DAM
Enterprise Pro enables companies to unify their digital assets in a single, web-based resource that is fully
secure and always available. AppArt will be providing product demonstrations of its new DAM solution at this
year’s Retail Vision conference (Booth 109) in San Diego from August 25th to the 27th.
Our digital asset management requirements are very complex with offices around the globe and thousands of
digital assets that are constantly in flux," said Eric Fraser, Project Manager, Marketing Communications for
FileMaker, Inc. a leading provider of database software and a wholly owned subsidiary of Apple Inc. "AppArt
DAM provides FileMaker with a simple way to organize and control all of our brand assets regardless of where
an employee is located. And because it’s a hosted solution, our marketing team can focus on core business
issues rather than wasting time and resources managing intricate digital archives."
AppArt DAM Enterprise Pro Edition delivers best-in-class functionality for digital libraries of all types and sizes.
New features include:
- Fully Customizable – AppArt DAM provides clients with complete control over their DAM Web site design,
enabling them to provide a seamless and consistent branded experience to corporate users, remote employees,
and external partners;
- Unlimited Space – Provisioning and maintaining dedicated servers to manage fast growing digital asset
archives is a cumbersome process. AppArt DAM features unlimited storage space and is fully scalable so
that even the largest digital asset libraries are available 24/7;
- Streamlined Workflow – A digital asset management solution is only as good as the workflow that powers it.
To meet these challenges, AppArt DAM integrates streamlined workflow solutions including full versioning
control, print on-demand integration and customizable business rules;
- Multilingual Digital Library Support – The typical modern enterprise maintains satellite offices and customers
around the globe. More than ever, it’s critical that these companies can easily localize their marketing and
brand assets and instantly share them with key constituents;
- Universal Search – AppArt DAM features a fast, powerful search engine that helps users quickly find and
download the most recent version of a digital asset and also includes advanced search functionality so that
users can sort and drill down according to a wide variety of criteria (i.e., file extension, file type, etc.); and
- Hardened Security & Role Definition – AppArt DAM comes standard with 128-bit encryption to ensure that
proprietary digital assets remain fully secured. Because AppArt DAM is Web-based, companies don’t have to
worry about firewall traversal issues. In addition, customers can define roles and access permissions at a
fine-grain level to further protect core brand assets from potential misuse.
“For marketing professionals, the broad proliferation of digital assets across the enterprise is seriously
hampering their ability to effectively control their brand assets,” said Robert Cugini, president and CEO of
AppArt. “AppArt DAM Enterprise Pro Edition provides organizations of all sizes with the critical flexibility they
need to react to fast changing business conditions. Companies with complex digital asset requirements are
learning that outsourcing this function is not only more cost-effective than doing it themselves but is enabling
them to focus on what really matters.”
www.appart.com
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