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DirectMail.com - 2/3/2010
DirectMail.com Announces Patent on GeoSelector Technology
Unique Geographic and Demographic Marketing Tool Revolutionizes Data Segmentation
DirectMail.com™ (www.DirectMail.com), a leading provider of integrated direct marketing solutions, announced
today that GeoSoftworks, LLC, a firm in which DirectMail.com principals are the majority owners, recently
received a patent on its GeoSelector™ technology, a unique system and methodology for generating
user-specified information from a map. DirectMail.com made the announcement just prior to the International
Franchising Association (IFA) convention in San Antonio, Tex., where the firm will exhibit the technology’s
capabilities on February 6 and 7 at Booth 561 in Exhibit Hall C of the San Antonio Convention Center.
DirectMail.com executives will be available to discuss franchise-specific GeoSelector uses, especially in
positioning business locations, targeting and marketing to potential customers, routing and/or scheduling
services and more.
GeoSelector marries Google mapping technology with a high-end geo-coding program and then links this
output to over 200 million consumer records, offering virtually every type of organization unprecedented
opportunities to use data in revolutionary ways. GeoSelector is simple to use, intuitive in design and affordable.
Better still, its business applications are limited only by the creativity of the user.
In its simplest form, localized list-building, users enter a street address or Zip code and select either a map or
satellite view of the location. GeoSelector then allows users to experiment with different radius overlays—or
draw virtually any geometric shape on the map alone or in combination with these overlays—to define a
precise target area. Once defined, GeoSelector compiles (1) an instant count of the number of names and
addresses within the specified area and (2) a demographic report profiling residents in terms of 400
characteristics such as age, income and housing.
The ability to draw an individualized target area is just one of many ground-breaking innovations GeoSelector
delivers. It overcomes the drawbacks of traditional radius targeting and allows users to eliminate locations
within an area that fail to meet target criteria—reducing marketing costs—and identify geographical obstacles
that might impact consumer purchasing or business placement decisions.
A more sophisticated GeoSelector use, but just as easy to perform, involves uploading an organization’s
existing databases, plotting their locations on the map and identifying the precise demographics of current
donors/prospects/customers, whether on the neighborhood, city, state or national level. Such data
visualization provides immediate insight into data relationships, such as client clusters, concentrations of
certain segments, trends and underserved areas, that would not be apparent using lists or data reports.
“Seeing” the relationships makes it possible to generate lists of "look-alike" consumers, site a franchise
precisely, map out service routes efficiently and market smarter.
Robert Salta, Principal, DirectMail.com, says, “GeoSelector puts high-end geographic and demographic
marketing tools within the reach of every organization with Internet access whether it is a commercial
enterprise, an association or a nonprofit. It makes no difference whether your industry is food, banking,
real estate, insurance, education, home services or charitable in nature. GeoSelector delivers better prospect
targeting, reduced marketing costs and higher return on investment for marketing dollars expended.”
Salta continues, “There is no expensive software to buy or consumer data to license. GeoSelector is available
on our website at a very affordable price, whether purchasing a simple list or creating a highly customized one.
Others may say their technology is equivalent, but our patent confirms that DirectMail.com’s GeoSelector is
unique and unavailable elsewhere.”
www.directmail.com
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