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Neenah Papers - 2/8/2010
Understanding FSC: What it Means to You and Your Clients
What: Free Webinar, Brought to you by Neenah Paper
Making environmentally responsible choices can be daunting. With so many options available, how do you
really know what to choose?
On Tuesday, Feb. 23, 2010, at 2 p.m. EDT (11 a.m. PST), the Forest Stewardship Council-US (FSC-US) will host a
free Webinar, sponsored by Neenah Paper, to help navigate what responsible forestry is and why it’s important.
The FSC certification process and what it means as well as FSC’s role in the paper marketplace and future plans
will also be addressed. The FSC is an independent, international nonprofit organization created to further the
practice of environmentally and socially responsible forestry worldwide. Today, companies of all sizes including
Neenah Paper are increasingly specifying FSC-certified papers as part of an overall commitment to reduce their
environmental footprint.
Sponsor: Neenah Hosts First Webinar and Expands Education Initatives
Neenah Paper’s sustainability goals drive its business decisions and also help its eco-conscious customers
meet their own. The company is taking this mission one step further by sponsoring its first Webinar that will not
only engage customers, but will mark a turning point for Neenah Paper as it continues to become a leader in
education. CLASSIC CREST®, CLASSIC® Linen, ENVIRONMENT®, STARWHITE® and CONSERVATION™
premium, Writing, Text and Cover Papers from Neenah Paper are entirely FSC certified.
Who: FSC-US Presenters Offer Look into Organization
Corey Brinkema, president, FSC-US: A leader with more than 20 years of experience, Brinkema joined
FSC-US in 2007. Previously, he served as executive director of Minnesota-based Green Institute and was
also a founder and principal of Trillium Planning & Development, which focused on industrial ecology and
eco-industrial development.
Emily Crumley, manager, Chain of Custody, FSC-US: Crumley is the primary FSC-US liaison for FSC Chain of
Custody (CoC) certificate holders and is responsible for assisting companies in understanding CoC policies
and procedures and how to maximize their benefit as a certificate holder. She previously worked with the
Rainforest Alliance, an FSC-accredited Certification Body.
When:
Tuesday, Feb. 23, 2010
2 - 3 p.m. EDT (11 a.m. PST)
Register:
www.neenahpaper.com/webinars
Quotes:
“Designers and printers are in a position to help their clients make environmentally responsible choices. As
we continue to engage in dialogue about the importance of well-managed forestry, we’re excited about this
unique opportunity to educate the creative community about FSC Chain of Custody certification, how it works
and our plans for the future.” – Corey Brinkema, president, FSC-US
“This is an important opportunity for Neenah Paper and our Neenah Green program as we support continuing
education about new and existing environmental initiatives. Through this Webinar, we hope to educate
people on the importance of choosing the right paper to reduce their environmental footprint and to showcase
their client’s image as a responsible corporate citizen.” – Byron Racki, senior director, marketing, Neenah Paper
About FSC
FSC is an international, independent organization that assures environmentally appropriate, socially beneficial
and economically viable forest management through independent third-party certification and labeling of
wood, paper and other forest products. It was founded in response to public concern about deforestation
and demand for a trustworthy wood-labeling system. FSC’s on-product labeling allows businesses and
consumers to choose products from well-managed forests – those that are managed to meet the social,
economic and ecological needs of present and future generations. FSC is also the only forest certification
organization endorsed by such major environmental organizations as the World Wildlife Fund, National
Wildlife Federation and Greenpeace. There are currently more than 100 million acres of FSC-certified
forestland in the United States and Canada and more than 281 million acres in more than 82 countries. More
than 14,000 manufacturers and distributors are certified to buy and sell FSC products, representing more than
$20 billion in FSC-labeled product annually.
www.neenahpaper.com
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