2013 User Conference and Vendor Forum Dates and Location Announced
Xplor International, the worldwide association providing educational products and programs for its members and the industry at large, today
announced a “call for presentations” for their 2013 User Conference and Vendor Forum, taking place April 16-18, 2013 at the TradeWinds Island
Grand Hotel and Conference Center, a 585 room resort destination in the Tampa Bay, Florida area. To submit a presentation or speaking topic,
visit: www.cvent.com/d/hcq1ch, only complete submissions will be considered and the deadline for submissions is December 1, 2012. Those
selected will be notified of the status of their submission in December 2012.
Xplor is known for providing excellent education and it all comes from volunteers. Each year, the association recruits the best and the brightest
that are willing to share their knowledge, time and talent.
Approved presenters receive:
Platinum Passport (Full-Conference) Registration - Attend all Xplor sessions, all networking events and the Vendor Forum at no cost.
Publication on the Xplor conference website and onsite conference guide.
An approved panelist receives:
Publication on the Xplor conference website and onsite conference guide.
Submission Guidelines
All sessions must be educational in nature. No commercials for products or services accepted.
Each presenter and presentation will go through a review process with a designated Education Committee member and Xplor before acceptance
and before presentation.
The types of sessions are regular session, panel with moderator or keynote presentation.
Each session is 50 minutes in length, including time for questions and answers. In the case of a panel or technical presentation, we will consider
a double session if requested and schedule allows (i.e., part 1, break, part 2)
Xplor deadlines must be met to keep the conference progress on schedule. Please review and submit if you are able to meet these deadlines.
Both end user and vendor submissions are welcomed.
Themed “Breakthrough 13,” Xplor’s 2013 User Conference and Vendor Forum will feature over 60 educational sessions, a vendor forum, daily
networking events, keynote and general sessions, industry certification workshop and pre-conference options.
Questions should be directed to Register@xplor.org, or via telephone at +1-813-949-6170 or 1-800-ON-XPLORbetween the hours of 9:00 AM to
5:00 PM (EDT), Monday through Friday. Vendors interested in exhibiting or being an event sponsor should contact Xplor’s Director of Sales,
Deborah Green at 770-444-3845.
Seminars to Feature Industry and Subject Matter Experts; Best Practices and Case Studies
Xplor International, the worldwide association providing educational products and programs for its members and the industry at large, today
announced it is extending an invitation to attend one of the nine scheduled seminar sessions as a guest of the association. * The Xplor at Graph
Expo Seminar is scheduled for October 8, 2012 with industry and subject matter experts presenting best practices, case studies and trends within
the industry.
“We want to take the opportunity this year to introduce those in the industry not familiar with Xplor to our educational programming”, said Chad
Henk, EDA, MDP and Xplor Marketing Coordinator. “Our 2012 line-up features industry and subject matter experts talking about very relevant and
timely subject matter.”
Sessions and speakers include:
• Best Practices for Design and Color Quality: Mary Schilling, Digital Applications Manager, Finch Paper, LLC
• The Mail Truck vs. The Cloud: The Digital Mailbox Revolution: Ernie Crawford, M-EDP, President, Crawford Technologies
• How to Integrate Scaling, Security & Compliance Into Your Document Workflow Strategy: Mary Ann Rowan, CMO & VP Sales, Solimar Systems
• Will It Mail? Design Considerations for Inkjet Transaction and Direct Mail: Pat McGrew, M-EDP, CMP, Production Mail Evangelist, Hewlett-
Packard
• Mining and Using Social Media Data to Increase Customer Engagement and Relevant Multichannel Communication: Bill Parker, Chief Marketing
Officer, GMC Software Technology
• Making it Relevant: An Introduction to Variable Data Printing: Carlyn Campbell, EDP, Director, Electronic Document Production, Equitable Life &
Casualty
• Color Theory Meets Document Design: How to Make Your Documents Sing in Color!: Terry Wozniak, Director, Applied Workflow Solutions,
Inkjet Printing Solutions, Eastman Kodak Company
• Linking Print and Mail: Transitioning to a White Paper Factory™ Workflow: Kevin Marks, Vice President, Global Marketing and Product
Management, Production Print, Pitney Bowes
• One Algorithm Doesn’t Fit All: Mike Bryant, Worldwide Practice Leader, Ricoh
For additional information or to register click here or copy and paste tinyurl.com/9qrqc23. Use registration discount code XSFREE to receive ONE
complimentary Xplor session. For additional information of questions please call 1-813-949-6170.
*For anyone who has already registered and paid for one or more sessions they can select an additional session at no charge.
Seminars to Feature Industry and Subject Matter Experts; Best Practices and Case Studies
Xplor International, the worldwide association providing educational products and programs for its members and the industry at large, today
announced its’ return to Graph Expo. The half-day program, in conjunction with the largest annual exposition of digital, offset and hybrid printing
technologies, equipment, products and services in the Americas, will feature nine sessions, held at three concurrent times, on Monday, October 8,
2012 at McCormick Place South, Chicago, Ill.
Titled “Making it Relevant,” Xplor’s seminars will feature a combination of industry and subject matter experts, who’ll present best practices, case
studies and trends within the industry. Sessions and seminars include:
9:00AM—9:50AM?
• Best Practices for Design and Color Quality: Mary Schilling, Finch Paper LLC
• The Mail Truck vs. The Cloud: The Digital Mailbox Revolution: Ernie Crawford M-EDP, Crawford Technologies
• How to Integrate Scaling, Security & Compliance Into Your Document Workflow Strategy: ?Mary Ann Rowan, Solimar Systems
10:00AM—10:50AM?
• Will It Mail? Design Considerations for Inkjet Transaction and Direct Mail: ?Pat McGrew M-EDP, CMP, Hewlett-Packard
• Mining and Using Social Media Data to Increase Customer Engagement and Relevant Multichannel Communications: Bill Parker, CMO, GMC
Software Technology
• Making it Relevant: An Introduction to Variable Data Printing: Carlyn Campbell, Equitable Life & Casualty
11:00AM—11:50AM?
• Color Theory Meets Document Design: How to Make Your Documents Sing in Color: Terry Wozniak, Eastman Kodak Company X8 –
• Linking Print and Mail: Transitioning to a White Paper Factory Workflow: Kevin Marks, Pitney Bowes
• One Algorithm Doesn’t Fit All: ?Mike Bryant, Ricoh
“In keeping with our theme of “Print Integrated,” this year’s Graph Expo once again welcomes back Xplor International to provide attendees with a
series of educational seminars on the importance of relevant and personalized customer communications,” said Ralph Nappi, President of GASC.
“We look forward to Xplor’s involvement this year and the unique educational and networking opportunities they’ll provide.”
Discounted sessions can be purchased prior to September 7, 2012 and include a Graph Expo exhibition hall pass.
Xplor International, the worldwide electronic document systems association, today announced that HP has launched an Xplor International
Electronic Document Professional (EDP) certification program to designate qualified employees with industry expertise in electronic document
systems. HP is a leader in the electronic document industry with its HP Exstream multichannel customer communication management (CCM)
software solution.
Turning electronic documents into effective communications is the work of professionals. The EDP program, launched by Xplor International more
than 20 years ago, is an industry designation awarded toqualified individuals who have demonstrated broad knowledge of, and experience in
digital communication, whether in print, over internal networks or online-from document creation to distribution.
As part of the program, HP is fully funding EDP certification for employees within its Printing and Personal Systems group. HP is the first major
vendor in the document industry to launch such an effort.
“HP is leading the industry in EDP certification. Xplor International is honored that HP not only recognizes the value of the EDP program but has
stepped up to encourage and promote certification within the company,” says Skip Henk, President/CEO of Xplor International. “It is a tribute to
their leadership and vision in the industry.”
The EDP designation is internationally recognized and specifies a high standard of ethics, knowledge and industry experience for those
professionals achieving certification in the field of electronic document systems. It serves as a catalyst for quality; professionals improve the
industry through individual growth, knowledge sharing and mentoring others.
“In today’s highly competitive marketplace, customers demand IT partners that have best-in-class solutions and provide multichannel customer
service that meets their evolving business needs,” said Master Electronic Document Systems Professional Scott Draeger, HP Exstream customer
communications strategist, Printing and Personal Systems, HP. “The experts responsible for HP Exstream value the EDP certification because it
gives our customers confidence that the HP team is at the forefront of the electronic document industry.”
Xplor Hosts Lunch and Learn Double Header Webinars for June
Xplor International, the worldwide electronic document systems association, today announced, for the first time, two Lunch and Learn webinars for
the month of June. Taking place June 19 and 21, 2012, the complimentary webinars will feature a panel of industry experts, moderated by industry
veteran Pat McGrew, M-EDP, CMP and will cover topics that are highly relevant to the electronic document industry.
Tuesday, June 19, 1:00 to 2:00 PM EST: Part II of Back to Basics: AFP, PDF and Transforms, a continuation of the May 17 Lunch and Learn,
with a new panel of industry experts. No matter how familiar the audience is with AFP. PDF, metacode, PCL and the other print languages of the
business world, there is always more to learn and a lot to share. In this edition of the Lunch & Learn the panel will talk about what's new in AFP
and what's new in PDF.
To register for this webinar visit: www2.gotomeeting.com/register/976508394
Thursday, June 21, 1:00 to 2:00 PM EST: Technology Basics: Designing for Print and Pixel. Here from design professionals as they help the
audiences understand how technology impacts the selection of fonts, colors and design techniques. The panel will be taking questions in
advance, forward any questions in advance to pcm@mcgrewgroup.com.
To register for this webinar visit: www2.gotomeeting.com/register/931958098
“Our Lunch and Learn program continue to grow and for the first time in four years, we had to add a second webinar to this month’s schedule,”
said Skip Henk, EDP, president and CEO of Xplor International. “We look forward to the balance of the program that concludes in October.”
The Lunch and Learn webinars are produced by the Xplor Document University, the educational arm of Xplor International and sponsored by HP.
All of the webinars are complimentary and open to anyone interested in participating.
Xplor’s 2012 Annual Conference Meets Projections 2012 XDU on the Road Announced
Xplor International, the worldwide electronic document systems association, today announced that the attendance at their 2012 Conference and
Vendor Forum, taking place March 27-29, 2012 at the TradeWinds Island Grand Hotel and ConferenceCenter in the Tampa Bay, Florida,
exceeded their expectations.
The event featured over 70 educational sessions, general sessions and a vendor forum, the latter featuring 32 leading providers of document
technology products and services. The events also hosted daily networking events, certification workshops and pre-conference intensives and
training by Madison Advisors and acadami.
“We are very satisfied with the 2012 event”, said Skip Henk, EDP, President and CEO of Xplor. “Attendance was encouraging and we welcomed
a number of new end-user attendees, vendors andsponsors. Despite the uncertain economic climate we were able to hold our own, matching our
2011 attendance, which was up 30% from the year before.”
Xplor will return to the TradeWinds Island Grand Resort and Conference Center in 2013, taking place April 16-18, XX, 2013 at The TradeWinds, a
AAA, 4 diamond hotel located in St. Pete Beach, FL.
Xplor’s 2012 Programming, XDU on the Road
For the last four years, Xplor International has taken its programming "on the road" to 10 cities across North America. The one-day seminars are
designed to bring the latest in trends, technology and applications to industry professionals in the U.S. and Canada. XDU on the Road will feature
industry speakers and subject matter experts in one-day programs featuring education, best practices and the opportunity to network and meet
with industry peers. For 2012, XDU will be hosted in the following locations: May 1: Dallas, TX, May 22: Hartford, CT,June 12: Toronto, ON, June
26: Vancouver, BC, July 10: Omaha, NE, August 7: Chicago, IL, September 11: Atlanta, GA, October 2: Baltimore, MD, October 23: Charlotte,
NC and November 13: Cincinnati, OH
Xplor International’s Lunch and Learn Webinar Returns
Complimentary Monthly Series Continues on March 15, 2012
Xplor International, the worldwide electronic document systems association, today announced the return of their monthly “Lunch and Learn”
webinar series. The complimentary webinars will run from March through October 2012 and are held the third Thursday of each month at 1:00 pm
EST. The informal panel format, lead by industry veteran, Pat McGrew, M-EDP, CMP, will cover a host of subjects related to the electronic
document industry including QR codes, AFP, design, multi-channel delivery and more.
“Now in its fourth year, Xplor’s Lunch and Learn complimentary webinar series has been very successful well attended and an excellent vehicle
for vendors and end-users to interact in an online educational forum,” says Skip Henk, EDP, President and CEO of Xplor International. “We are
excited to resume the series of one hour events and grateful to those that volunteer their time to participate and freely share their knowledge and
experiences in the spirit of Xplor.”
• March 15: Xplor 2012 Conference and Vendor Forum Preview, Making It Relevant. Come find out from the track chairs why this will be the best
education event in the industry and what makes their track the one you should be attending. We have the best and brightest. Come spend an
hour with us and you won’t be able to wait to get to Xplor’s Conference and Vendor Forum, 2012 – Making it Relevant.
• April 19: More QR/AR fun. Last year’s QR Codes Lunch & Learn ran over time by half an hour and we knew we had to come back and revisit.
We’ll be sharing what’s new, tools and the best ways to integrate QR Codes and Augmented Reality into your customer communications plans!
• May 17: Back to Basics – AFP, PDF and Transforms! No matter how much you work with AFP. PDF, metacode, PCL and the other print
languages of the business world, there is always more to learn and a lot to share. In this edition of the Lunch & Learn’s we’ll talk about what’s new
in AFP (yes, there are still updates!), and what’s new in PDF. It’s always lively when talk turns to print streams and transforms!
• June 21: Technology Basics: Designing for Print and Pixel. Last year’s design webinar resulted in a record turnout, so it’s back. Come hear from
design professionals as they help us understand how technology impacts your selection of fonts, colors and design techniques. We’ll take
questions in advance.
• July 19: Back to Basics – Workflow (More than just a controller!) When we say “workflow” what do you think of? For some it’s Automated
Document Factory, for some it’s the Digital Front End and for still others it’s everything from job creation to insertion into the mail stream. No matter
where you are in the mix, we’ll be talking about something that will be relevant to you!
• August 16: Educating your Team: What do they need to know and how do you educate them? Each year new people come in to the industry
and often they have a limited understanding of creating work that will go in to the mail stream, delivered via secure email or digital post services. In
this webinar we’ll talk about the basic needs for education and what type of mentoring plan can work to ensure that your team up-to-date and on
board with technology changes!
• September 20: Multi-channel Delivery Alternatives – What should you be thinking about? digital mail boxes, augmented reality, intelligent/smart
print, email, web services, SMS and a host of other technologies are available to deliver information to our customers. We’re gathering experts to
help sort out the options and help point you to where the best practices are emerging today.
• October 18: Fall Wrap Up: What’s New, What’s Emerging. It’s a drupa year, and that always means announcements that get us thinking about
the future. For this wrap up we’ll look at the most interesting announcements of the year and talk about how they impact the world that Xplorers
live in.
The Lunch and Learn webinars are being produced by the Xplor Document University, the educational arm of Xplor International, the webinars
are complimentary and open to anyone interested in participating.
Technology Application and Innovator of the Year Award Winners Recognized at Annual Global Conference and Vendors Forum
Xplor International, the worldwide electronic document systems association, today named the recipients of its annual 2012 awards. The two
annual Xplor Awards recognize the Technology Application and Innovator of the Year and will be presented at Xplor’s award ceremony and
luncheon on Thursday, March 29, 2012 at 12:00 PM EST at the TradeWinds Island Grand Hotel and Conference Center, a 4-Star, 585-room
resort destination in the Tampa Bay, Florida area.
Technology Application Award: each year, Xplor International recognizes an individual, company or an organization that has conceived and
developed an original concept leading to a significant advancement in the industry. The "Innovator" has advanced a new program, product or
technology that notably enhances the capabilities of electronic document systems. For 2012, the award is given to The Los Angeles Department
of Water and Power and Ricoh Production Print Solutions for their implementation of The Los Angeles Department of Water and Power billing
statement and messaging application solution. The program reduced customer inquiries, established a customer driven versus business approach
and drove savings of natural resources,
Two honorable mentions for the Innovator of the Year Award category will also be given. The first to Bell and Howell for Navigator, a next-
generation inserting user interface and Harmonix Technology, that synchronizes interaction between operator, machine and mail piece to ensure
that each application runs at optimum speed throughout its entire run. The second honorable mention will be presented to Strategic Content
Imaging, for their fully personalized advertising content magazine project which drove exceptional website activity, response rates normally
achieved by targeted direct mail and conversion rates of 86%.
“Our annual awards often act as a barometer that gauges the innovation and adoption of technology and applications in the industry,” said Skip
Henk, EDP, President and CEO of Xplor International. “As an association that supports this industry, we are honored to recognize the people,
company and technologies that are shaping the future of how companies communication using print, electronic and mobile communications.”
Innovator of the Year Award: Xplor also recognizes organizations for their imaginative application of current technology that establishes an
industry’s direction. This year, Xplor is happy to award GMC Software Technology for GMC Inspire, a CCM solution that enables enterprises to
effectively streamline and advance the creation and delivery of marketing, transactional and operational communications. The solution also has
the ability to capture customer preferences, couple them with intelligent automation and allow businesses to customize any communication in line
with corporate guidelines and legislative compliance.
In addition to GMC Inspire, two honorable mentions in this category will be given to Pitney Bowes MarketSpace, a web platform that connects
high-volume transactional mailers with third-party advertisers to sell the white space on their statements, changing the industry model for
transactional print.
Solimar Systems also is being awarded an honorable mention for their Rubika, a modular document re-engineering workflow software solution that
automates manual processes, enable postal savings, add value to documents and dynamically modify print-ready data prior to print. Testimonials
by customers show that Rubika has been responsible for driving additional revenue and reduction of cost.
All award winners will be honored at Xplor’s award ceremony and luncheon on Thursday, March 29, 2012 at 12:00 PM EST. In addition, the
Lifetime Achievement, Xplorer of the Year and Chairman’s Award winner will also be recognized.
Xplor to Host CCM Track at 2012 Conference and Vendor Forum
Xplor International, the worldwide electronic document systems association, today announced that the association and conference organizers will
host a CCM (Customer Communications Management) track at their upcoming Conference and Vendor Forum, March 27-29 at the TradeWinds
Island Grand Hotel and Conference Center, a 4-Star, 585 room resort destination in the Tampa Bay, Florida area.
The six-session track, sponsored by Pitney Bowes Business Insight, will take attendees through the steps to improve their customer acquisition
strategy, present best practices for communication across new media channel and improve customer care with more robust communications
management. By using data and analytics to drive better communications, the CCM track will provide guidance on moving from TransPromo to
trans-relevance to improve loyalty, revenue and present best practices in communication governance. The track is being held on Tuesday, March
27th from 9:00 AM to 4:50 PM.
Sessions include:
• Improving Customer Care with More Robust Communication Management
• Moving from "Transpromo" to "Trans-relevance" for Greater Loyalty and Revenue
• Best Practices in Communication Governance
• Making Room for Relevance: Improve Acquisition Using the Customer’s Point of View
• Using Data and Analytics to Drive Better Communications
• Best Practices for Communicating More Consistently Across New Media Channels
“CCM has been a very popular topic over the last year and one of the top subjects requested by conference attendees,” said Skip Henk, EDP,
President and CEO of Xplor International. “Whether you are looking at CCM, have a CCM strategy in place or in the various stages of
implementation, the CCM Track at the 2012 Xplor Conference will benefit you and your company."
Xplor Reports Sold-Out Exhibits for 2012 Conference and Vendor Forum
Xplor International, the worldwide electronic document systems association, today reported a sold-out exhibition for their 2012 Conference and
Vendor Forum, March 27-29 at the TradeWinds Island Grand Hotel and Conference Center, a 4-Star, 585 room resort destination in the Tampa
Bay, Florida area.
"By design, Xplor limits the number of exhibitors we have participate at the event, we are nevertheless excited that we sold-out prior to the holiday
season and have a wait list for the event " said Skip Henk, EDP, President and CEO of Xplor International. "Conference registration is open and
with a 29 percent growth in attendance last year and a projected increase of an additional 20 percent this year we look forward to a great event.
For electronic document professionals, the Xplor 2012 Conference and Vendor Forum is a must attend event and opportunity to attend
educational sessions, expand their network and find solutions for transactional printing, TransPromo, multi-channel communications and customer
communication management (CCM). With the 2012 theme of "Making it Relevant," the event will once again bring together leading edge end
users, analysts, industry and subject matter experts as well as vendors who will share information, best practices, trends and the latest in
technology.
Conference Program: Xplor educational events are regarded as the best in the industry for their content and relevance with programs based on
the input of the industry. The event, the largest conference for the transactional document and customer communications industry in North
America, will provide a road map for any company's Customer Communications strategy and includes:
. 7 educational tracks
. 70-plus educational sessions
. Panel discussions
. General keynote sessions
. Vendor Forum (exhibition)
. 2 evening networking events
. 3 networking luncheons
For more information the 2012 Xplor Global Conference and Vendor Forum visit xplor.org/Xplor2012/ or to register visit tinyurl.com/844lau3.
Questions should be directed to Register@xplor.org, +1-813-949-6170 or 1-800-ON-XPLOR between the hours of 9:00 AM to 5:00 PM (EST),
Monday through Friday.
Vendors interested in being an event sponsor (exhibition space is no longer available) should contact Xplor's Director of Sales, Deborah Green at
770-444-3845 or via email at deborahgreen1@earthlink.net.
Registration Now Open for 2012 Xplor Conference and Vendor Forum
Xplor International, the worldwide electronic document systems association, today announced that registration is now open for their 2012 Xplor
Conference and Vendor Forum, March 27-29 at the TradeWinds Island Grand Hotel and Conference Center, a 4-Star, 585 room resort destination
in the Tampa Bay, Florida area. Attendees can register at: tinyurl.com/844lau3
With the 2012 theme of "Making it Relevant," Xplor's 2012 Xplor Conference and Vendor Forum will once again bring together leading edge end
users, analysts, industry experts and vendors who will share information, best practices, trends and the latest in technology.
For electronic document professionals, this is a must attend event and opportunity to attend educational sessions, expand your network and find
solutions for transactional printing, TransPromo, multi-channel communications and customer communication management (CCM).
Conference Program: Xplor educational events are regarded as the best in the industry for their content and relevance with programs based on
the input of the industry. The event will provide a road map for your Customer Communications strategy that includes:
. 7 educational tracks
. 70-plus educational sessions
. Panel discussions
. General keynote sessions
. Vendor Forum (exhibition)
. 2 evening networking events
. 3 networking luncheons
For more information or to register for the 2012 Xplor Global Conference and Vendor Forum visit xplor.org/Xplor2012/ Questions should be
directed to Register@xplor.org, +1-813-949-6170 or 1-800-ON-XPLOR between the hours of 9:00 AM to 5:00 PM (EST), Monday through Friday.
Vendors interested in being an event sponsor (exhibition space is no longer available) should contact Xplor's Director of Sales, Deborah Green at
770-444-3845 or via email at deborahgreen1@earthlink.net.
Recognitions to Include Application, Innovator and Xplorer of the Year as well as Lifetime Achievement Awards
Xplor International, the worldwide electronic document systems association, today issued a call for nominations for their annual awards, presented
at their 2012 Xplor Conference and Vendor Forum, March 27-29, 2012 at the TradeWinds Island Grand Hotel and Conference Center in St. Pete
Beach, Florida. The deadline for nominations is December 16, 2011; for instructions and nomination forms, visit xplor.org/HonorsAward.cfm.
Technology Application of the Year Award
The Technology Application Award will be presented to an individual, a company or an organization to recognize outstanding achievement in the
imaginative application of current document technology and/or unique implementation of existing electronic document systems. This award is
open to non-members as well as members.
Innovator of the Year Award
The Innovator of the Year Award honors an individual, company or organization that has conceived and developed an original concept leading to
a significant advancement in the industry. The "Innovator" has advanced a new program, product or technology that notably enhances the
capabilities of electronic document systems. This award is open to non-members as well as members.
The Brian Platte Lifetime Achievement Award
This award, established in 2007, is given to an individual whose efforts and contributions have significantly changed the course and development
of the digital document industry. This award is open to members as well as non-members.
Xplorer of the Year
For over twenty years, Xplor International has honored an individual who has made outstanding contributions to Xplor. The Xplorer of the Year
honors significant service to the Association, dedication to the Xplor mission, and notable achievement promoting the interest of the electronic
document systems industry. Only current members of Xplor International, who are not on the Association Board of Directors, are eligible.
For more information on the 2012 Xplor Conference and Vendor Forum, visit www.xplor.org. Vendors interested in exhibiting or being an event
sponsor should contact Xplor's Director of Sales, Deborah Green at 770-444-3845 or via email at deborahgreen1@earthlink.net.
Registration Now Open for Xplor Two-Day Program at Graph Expo 2011
"Next Generation of Customer Communications" to Offer 18 Educational Sessions
Xplor International, the worldwide electronic document systems association, today announced that registration is now open for their two-day
program at Graph Expo 2011, the year's largest graphic communications exhibition and conference in the Americas, September 11-14, 2011 at
Chicago's McCormick Place South. Xplor's program, titled The Next Generation of Customer Communications, will feature 18 education sessions
and take place September 12 and13.
Taught by some of the leading authorities in the mailing, variable data, transactional printing and personalized communication industries, featured
sessions include:
Monday, September 12, 2011
. The Ugly Secret About QR Codes?
. ADF is No Longer a Want it's a Requirement in Today's Compliance and Regulatory Environment
. Technology Applications and Their Use in Multi-Channel Marketing Campaigns?
. Building Successful ADF Platforms?
. Data - The Key to a Winning Strategy
. Communication Requirements in a Multi-Channel World?
. Management in Print - Expanding the Value Chain?
. The Jump to Transaction Color Printing ?
Tuesday, September 13, 2011
. Repurposing Legacy Applications for Multi-Channel Communications?
. Increasing Customer Loyalty ?
. Digital Collision - Where Do We Go From Here??
. Creating and Measuring an Integrated Marketing Plan?
. The Interactive Document ?
. What Makes a Successful Multi-Channel Campaign? The Good, the Bad and the Ugly
. Learning to Love The Cloud and What it Means to Customer Communications?
. 33 Things You Can Do With a Print File Besides Printing It?
. Automation...Now More Than Ever!
Xplor's sessions will take place September 12 and 13, 2011 at McCormick Place North, rooms N426a, N426b, N426c. Attendees can purchase
one, three or six Xplor conference sessions passes for Monday and/or Tuesday that also includes free access to Graph Expo's exhibit show floor.
This event is priced separately and cannot be combined as part of a Value Package. For more information, a detailed session agenda and list of
speakers, visit bit.ly/jeZaIH. Early-bird registration discounts are available until August 12, 2011.
Xplor International's Complimentary "Lunch and Learn Series" Returns
Monthly Webinar Series Continues on May 19, 2011
Xplor International, the worldwide electronic document systems association®, today announced the return of their monthly "Lunch and Learn"
webinar series. The monthly webinars will run from May through October 2011 and are held the third Thursday of each month at 1:00 pm EST.
The informal panel format, lead by industry veteran, Pat McGrew, M-EDP, covers a host of subjects related to the electronic document industry.
"The Lunch and Learn series have been very successful and attendees have found it to be an excellent opportunity to learn a wide range of
subjects," says Xplor President and CEO, Skip Henk, EDP. "We are excited to resume the series of one hour events and grateful to those that
volunteer their time to participate and freely share their knowledge and experiences."
. May 19: QR Codes, What's the Big Deal? QR codes are popping up everywhere, those odd squares, sometimes sitting near an invitation to
scan them and learn more. Some are QR Codes, some are Microsoft Custom Tags, some are Aztec tags and some are JagTags. They all have
the potential of helping you create an interactive conversation from print communication, but you need to know what to look for as you are
building your workflow and setting expectations. In this hour, we've gathered some experts and we will talk through what you need to know!
. June 16: Back to Basics - Picking Fonts For Online And Print: One of the most popular topics at the recent Xplor Conference and Vendor Forum
was font selection. Since many "Xplorers" are often confronted with documents that still use legacy fonts dating back 10 or 20 years, often those
fonts don't look as good as they used to when they move to new technology including higher-resolution output. What can you do? What are your
options?
. July 21: Technology Basics - Toner, Inkjet and Pixel Primer: You just found out that your company is embarking on a multi-channel marketing
strategy - what does that mean to you? Do you know the difference between toner and ink jet, how to create a workflow for delivery on both
paper and pixels? This webinar will discuss what makes them different and how you should be prepared.
. August 18: ECM: What You Need To Know! Enterprise Content Management has become a big part of the business process for the industry. In
this webinar we'll look at what it is and how it fits into the workflow for customer communication.
. September 15: Technology Basics - Designing for Print and Pixel: Design is part art and part science, especially when you are delivering
communication on paper and on the screen. This webinar brings together best practices for multi-channel presentation!
. October 20: Fall Wrap Up - What's New, What's Emerging: It's been an exciting year, now it's time to look back over the shows,
announcements and best practices to pick the stars for the year. What was good, and what didn't quite meet our needs?
The Lunch and Learn webinars are being produced by the Xplor Document University, the educational arm of Xplor International, the webinars
are complimentary and open to anyone interested in participating.
Xplor Outlines Schedule and Locations for XDU on the Road 2011
Traveling Educational Program to Spans 10 US Cities
Xplor International, the worldwide electronic document systems association, today announced the 2011 schedule and locations for XDU on the
Road, a 10-city traveling educational program kicking off May 11, 2010 Omaha, Nebraska.
XDU on the Road is designed for busy professionals and offers a unique face to face experience from interaction with sponsors, networking with
colleagues and the ultimate XDU educational experience including knowledge shared from a combination of end users, industry analysts and
subject matter experts who provide collective information through real world experiences. The theme for XDU on the Road for 2011 is "The Next
Generation of Customer Communications" and will feature a series of one day seminars running from May through November 2011 in selected
U.S. cities including:
. May 11: Omaha, Nebraska
. May 25: Washington, DC
. June 14: Cincinnati, Ohio
. June 29: Atlanta, Georgia
. July 19: Vancouver, Canada
. August 10: Baltimore, Maryland
. August 31: Toronto, Canada
. September 28: Kansas City, Missouri
. October 18: Dallas, Texas
. November 9: Tampa, Florida
The seminar series runs from 8:15 AM through 3:30 PM with an agenda that includes educational sessions, lunch and panel discussions*.
Registration is complimentary for Xplor members, $99.00 USD for non-members that also includes a complimentary individual Xplor membership for
six months for US residents.
For a complete listing of cities, dates and registration options, visit xplor.org/xdu_road/.
XDU on the Road is sponsored by BARR Systems, DocuLynx, Pitney Bowes, Ricoh/InfoPrint Solutions and Solimar Systems.
* Speakers may vary from city to city. Some cities include a hosting company facility tour
2011 Conference and Vendor Forum Exceed Expectations
Conference Attendance Up Over 30% from 2010; Xplor announces 2012 program
Xplor International, the worldwide electronic document systems association, today announced that attendance at their 2011 Conference and
Vendor Forum, which took place April 5-7, 2011 at the TradeWinds Island Grand Hotel and Conference Center in the Tampa Bay, Florida was up
over 30% from 2010.
The event featured over 60 Xplor educational sessions, general sessions and a pipe and drape vendor forum of 30 leading providers of document
technology products and services.
Madison Advisors returned with their popular pre-conference intensive and for the first time the FIS Users Group and acadami Transactional
production Printing School joined the program.
Pre-conference facility tours to FIS and ValPak were offered as part of the conference registration package.
In its third year the annual Xplor conference and Vendor Forum continues to grow.
"I am extremely pleased at the 2011 event", declared Skip Henk, President/CEO of Xplor "attendance was up, we welcomed eight new vendor
partners and I look forward to 2012. This year we added both the FIS Users group as well as the acadami Transactional Production Printing
School, which are a great fit. My hope is both will return and I plan to look for two more complimentary groups for 2012".
Xplor will return to the TradeWinds Island Grand Resort and Conference Center in 2012. Dates for next years event are March 27-29, 2012. The
TradeWinds is a AAA 4 diamond hotel located in St. Pete Beach, FL.
49 Professionals Acknowledged at 2010 Xplor Global Conference and Vendor Forum
Xplor International, the worldwide electronic document systems association, today announced its EDP (Electronic Document Professional), M-
EDP (Master Electronic Document Professionals) and EDA (Electronic Document Associate) class of 2010. A total of 49 recipients were inducted
into the program during an award ceremony at Xplor's 31st annual Conference and Vendor Forum, April 5-7, 2011 in Tampa Bay, Florida.
"The EDP program, which now contains both M-EDP and EDA designations, allows individuals to differentiate themselves and certification brings
recognition, career enhancements and personal satisfactions," said Skip Henk, EDP, President and CEO of Xplor International. "EDP's are
viewed as experts for effective and consistent communication document technologies and leaders in information management within their
organizations and the industry at large."
The EDP designation has been an industry symbol for professional proficiency, experience and commitment since its inception over 20 years ago.
EDP professionals promote and enhance the industry through continuing individual education, knowledge sharing and mentoring of others in the
certification process. To date, over 500 EDPs have been certified worldwide, with numbers increasing ever year.
In 2009, two new levels of certification were introduced to offer an entry level for those individuals starting out in the industry and Master-EDP for
current EDP professionals who have demonstrated expertise in specific areas of the electronic document industry. The two individuals who are
part of the 2010 Master EDP class have demonstrated significant expertise within the Electronic Document indust10. The Electronic Document
Associate is designed for entry-level individuals who have less than 5 years of industry experience. Both programs, initiated at the end of 2009,
were met with significant enthusiasm in 2010.
Xplor and the EDP Commission congratulate the following Class of 2010:
Electronic Document Professionals
Bas de Witte, EDP Hewlett Packard Nederland BV
Darin Hochwender, EDP First Data
Pierre Kraakman, EDP UVIT
Peter Kruijt, EDP Daliem Multiple Media Marketing Consultancy
Matt Riley, EDP HP Exstream
Julie Trezek, EDP HSBC Technology & Services
Master Electronic Document Professionals
Pat C. McGrew, M-EDP Kodak Inc
Carrie T. Murphy, M-EDP InfoPrint Solutions Company
Electronic Document Associates
Anke Adams, EDA Canada Post Corporation
Nazar Ahmed, EDA INTRIA Items Inc
Brian Arbour, EDA The DATA Group of Companies
Matthew Arnott, EDA INTRIA Items Inc
Trevor Boytinick, EDA Insurance Corporation of BC
Alex Brown, EDA Lloyds Banking Group
Tom G Brown, EDA Canada Post Corporation
David Brownhill, EDA Citigroup
Christine Burnett, EDA The Data Group of Companies
Pierre Charette, EDA INTRIA Items Inc
Edvard Dreskai, EDA Insurance Company of BC
Wade Dyches, EDA Equitable Life & Casualty Insurance
Rene Felder, EDA Baumer AG Switzerland
Robert Foulds, EDA Canada Post Corporation
Arnie Gainsbrook, EDA Canada Post Corporation
Michelle Griffey, EDA Lloyds Banking Group
Mark Harden, EDA Insurance Company of BC
Chad Henk, EDA Xplor International
Susan Hennessy, EDA Ministry of Finance - Ontario
Sam Ibrahim, EDA Citigroup
Janelle Lorraine, EDA Canada Post Corporation
Elizabeth Langdon, EDA INTRIA Items Inc
Jim Leamen, EDA Citigroup
Debbie Lefebvre, EDA Canada Post Corporation
Lucas Lu, EDA INTRIA Items Inc
Rachel Marion-LeBrun, EDA Canada Post Corporation
Segun Oladipo, EDA INTRIA Items Inc
Stanley Pak, EDA Unisen Inc
Senthilkumar Rathinam, EDA Syntel
Roland Rayne, EDA Canada Post Corporation
Mark Rhodes, EDA Lloyds Banking Group
Steve Robinson, EDA Lloyds Banking Group
Niall Rooney, EDA Lloyds Banking Group
Marie-Claire T Simard, EDA Canada Post Corporation
Biserka Spencer, EDA Citigroup
Angela Tawell, EDA Lloyds Banking Group
Pennie Thomas, EDA Lloyds Banking Group
Julie Trezek, EDA HSBC Technology & Services
Anne Tullet, EDA Lloyds Banking Group
Julie Vezina, EDA Canada Post Corporation
Nathaly N Wainwright, EDA Canada Post Corporation
Johnnie Walker, EDA Ministry of Finance - Ontario
Xplor Highlights Networking Events for April 2011 Conference
Xplor International, the worldwide electronic document systems association, today announced a series of networking events scheduled for their
2011 Conference and Vendor Forum, held April 5-7, 2011 at the TradeWinds Island Grand Hotel and Conference Center, a AAA four-diamond, 584-room resort destination.
Starting on Tuesday and ending on Thursday, the 2011 Xplor Conference and Vendor Forum has intermixed "lighter moments," capitalizing on the
resort setting of the TradeWinds Island Grand Hotel and Conference Center and in celebration of the Xplor's 30th anniversary.
Daily networking lunches: Tuesday's lunch is sponsored by Xerox with Wednesday being hosted by Proof Plus/Data Publishing Management.
Attendees can share lunch with other conference attendees and stroll through vendor exhibits.
The Tuesday evening reception is sponsored by FIS. In addition to ending a day relaxing with other conference attendees, attendees enjoy a
Kodak Moment on the red carpet and get their picture taken with a real Oscar. Attendees will also have plenty of time to visit vendor and
sponsors in the Xplor vendor forum.
The Sunset Barbeque on Wednesday evening is the social highlight of the week. Sponsored by DocuLynx, it is an evening where attendees and
vendors mix, mingle, eat, drink and make the most of Florida's fabulous sunset.
Thursday includes the awards ceremony combined with an awards luncheon and it wraps up with the farewell reception, sponsored by Kodak. It
is the perfect end to the conference. Attendees enjoy lunch, applaud for industry award winners and say your goodbyes until 2012 at the farewell
reception.
Networking events are open to all Xplor conference and vendor forum platinum passport and day pass attendees for the day that the pass was
purchased.
For 30 years Xplor has been providing excellent education to the document industry. For the 2011 conference, a number of flexible registration
packages including a platinum passport (all Xplor courses, all days and all Xplor events) as well as a choice of day passes are being offered. For
more information or to register for the Xplor Conference and Vendor Forum for 2011, visit xplor.org/Xplor2011.
Xplor Webinar to Preview 2011 Conference and Vendor Forum
Lunch and Learn Webinar Series to Kick Off March 17
Land O'Lakes, FL-March 8, 2011-Xplor International, the worldwide electronic document systems association, today announced that their first
Lunch and Learn webinar will provide a preview of the 2011 Xplor Conference and Vendor Forum, held April 5-7, 2011 at the TradeWinds Island
Grand Hotel and Conference Center, a AAA four-diamond, 584-room resort destination. The webinar will be held on March 17, 2011 at 1:00 PM
EDT.
Pat McGrew, EDP, Data-driven Communication Evangelist at Kodak, will moderate the webinar. Joined by a panel of industry experts, the group
will preview the upcoming Xplor 2011 Conference with a focus on the conference agenda and what attendees can look forward to.
Space is limited, to reserve your webinar seat now at: bit.ly/exmrfu. After registering you will receive a confirmation email containing
information about joining the webinar.
For 30 years Xplor has been providing excellent education to the document industry. For the 2011 conference, a number of flexible registration
packages including a platinum passport (all Xplor courses, all days and all Xplor events) as well as a choice of day passes are being offered.
Xplor Names Keynote Speakers for 2011 Conference and Vendor Forum
Xplor International, the worldwide electronic document systems association, today named their keynote speakers for their annual conference and
vendor forum, April 5-7, 2011 at the TradeWinds Island Grand Hotel and Conference Center in Tampa Bay, Florida. Joining the 2011 event will be
Barbara Pellow of InfoTrends, Peter Muir of Bizucate and Kent Lewis, EDP of HP Exstream. The back-to-back keynote sessions will take place
on Thursday, April 7, 2011 at 10:30 and 11:30 AM, EST.
As Group Director of InfoTrends' Production Services, Barbara Pellow helps companies develop multi-media strategies that ride the information
wave. Before joining InfoTrends, Pellow was CMO of Kodak's Graphic Communications Group; Gannett chair of Rochester Institute of
Technology's School of Printing Management and Sciences; Corporate VP of Marketing for IKON Office Solutions; Corporate VP of Marketing for
Indigo; and VP/GM for Xerox's Document Production Systems Group. Pellow's keynote, "All channels are on" will explore how businesses are
finding that reaching customers via multiple touch points does have a profound effect on their marketing efforts. As businesses are looking for
tools and partners that can deliver their message using multiple channels beyond print, multi-channel capability is quickly becoming an essential
factor for success. Included in the discussion will be an assessment of the state of the cross-media marketing market today and its future direction
as well as insight into marketing executives' and agencies' needs, perceptions, and challenges in implementing cross-media marketing campaigns
where "all channels are on".
Peter Muir, President of Bizucate, Inc. is an educator, entrepreneur, consultant, marketer and motivator helping individuals and organizations find
profitable opportunities in multi-channel communications. Muir is the author of Preflight Pocket Primer, Business Development Selling Strategies
Workshop and the Print Providers Guide to Social Media. Kent Lewis, EDP, manages the Worldwide Solutions Team for Enterprise Software
Solutions at HP Exstream. Kent is responsible for coordinating resources to provide product expertise and assistance ensuring technical execution
success. Kent's experience includes residency in Australia and Europe assisting international offices in business development, office launch,
project management and pre-sales. In this session, Peter Muir of Bizucate and Kent Lewis of HP will share some of their ideas on the next
generation of the way people can communicate with each other. The future is bright for technology and data, but the usage and combination of
technology and people leads to opportunities for some and problems for many. With some creativity and innovative thinking people will continue
to communicate in incredibly useful ways.
For more information or to register for the 2011 Xplor Global Conference and Vendor Forum visit xplor.org/Xplor2011.
Event Organizers Add Facility Tours, A Kodak Moment, Networking Sponsors And More
Xplor International, the worldwide electronic document systems association, today announced that the event organizers have added networking
and educational events to the 2011 Xplor Conference and Vendor Forum being held April 5-7, 2011 at the TradeWinds Island Grand Hotel and
Conference Center, a AAA four-diamond, 584-room resort destination.
Additions to the conference and vendor forum include:
. Facility Tour - A pre-conference facility tour of Valpak. Valpak, North America's leading direct marketer has built one of the most advanced and
automated manufacturing centers in the world. The new state-of-the-art manufacturing center is a hub of technology where automation and
robotics is at the core of the operation.
. A Kodak moment - Kodak, an Elite Sponsor of Xplor, will be providing a Kodak moment to all attendees. Attendees will have the opportunity to
have their picture taken with an Oscar. Kodak will be providing each attendee, after the event, with a memento book of all attendees as well as
candid shots of the event.
. Networking - The Xplor Conference and Vendor Forum is a blend of education, information and networking. Sponsors for 2011 networking
events include: FIS: opening reception, Xerox: Tuesday Lunch, DocuLynx: Wednesday Beach Barbecue, Kodak: Thursday awards luncheon
and send off reception. For the third year, GMC Software will once again provide all attendees with conference portfolios.
. And more . Madison Advisors is returning with their pre-conference intensive program, acadami will be holding their 5-day Transaction Document
Production School and FIS will host their CSF user group meeting.
"This event has evolved over the last three years. The support of our sponsors and the industry has been overwhelming," says Skip Henk, EDP,
President and CEO "We are expecting a great event as the vendor forum is almost sold out and our hotel block is tracking ahead of last year. It
will be a great opportunity to learn, share and network. And it will be warm, without the chance of snow."
For 30 years Xplor has been providing excellent education to the document industry. They are offering a number of flexible registration packages
including a platinum passport (all Xplor courses, all days and all Xplor events) as well as a choice of day passes.
For more information or to register for the Xplor Conference and Vendor Forum for 2011, visit xplor.org/Xplor2011/ Questions should be directed to
Register@xplor.org, +1-813-929-8100 or +1-800-ON-XPLOR between the hours of 9:00 AM to 5:00 PM (EST), Monday through Friday.
Madison Advisors' Pre-Conference Intensive Returns To Xplor's 2011 Conference and Vendor Forum
Xplor International, the worldwide electronic document systems association, today announced that Madison Advisor's pre-conference intensive
will return to Xplor's 2011 Conference and Vendor forum, April 5-7, 2011 in Tampa Bay Florida. The pre-conference intensive will take place
Monday, April 4, 2011 and attendees interested in registering can do so at http://bit.ly/hMs5Tp.
Titled: "Multi-Channel and E-Delivery Market Trends and Directions," Madison Advisors will present the results of their latest market research on
multi-channel delivery, business process assessments, service provider alternatives and multi-channel solution options. The intensive will include
real-world use case studies on what leading organizations are doing to maintain a competitive edge with their customer communications. Analysts
from Madison Advisors will also discuss industry-leading services and technologies for customer communications in 2011 and beyond."
Discussion topics include:
. Multi-channel /E-delivery Metrics and Strategies
. Strategic outsourcing - Multi-channel options
. Document composition
. TransPromo
. Color Print Options
. Enterprise Marketing Portals
"2010 saw many firms move forward with alternative and electronic delivery campaigns, along with aggressive campaigns to move customers from
hardcopy to electronic delivery," said Kemal Carr, President and Principal Analyst at Madison Advisors. "Social media, iPads, Web 2.0 and both
private and public cloud computing are forcing organizations to reevaluate how they communicate to their clients, and then how they deliver and
support those new processes. For all enterprises, the question isn't if you move but when and how quickly can you get there. Document
strategies and customer communications management (CCM) will either be the tip of your spear or the anchor around your neck."
Attendees to Madison's Advisor's pre-conference intensive can also look forward to
. Understanding she market drivers and trends affecting CCM strategies in 2011 and beyond
. Learning how to drive best practices into your CCM and document production strategies in the years to come
. Understanding where strategic outsourcing makes sense to "right size" your business
. Identifying what steps to take today to prepare your operation for outsourcing
. Identifying where and how organizations are successful with Multi-channel e-Delivery
. Learning of the latest solution advances in the Multi-channel e-Delivery, document composition, color print, and outsourcing markets
"The pre-conference session was by far one of the highlights in past Xplor conferences. Kemal and team were able to present great insights to
the print industry and participants had the opportunity to share ideas and pose questions of other attendees. Well worth the expense," said
Matthew Wenzel, Manager, Customer Fulfillment at Capital One.
Pricing
Attendance to Madison Advisor's pre-conference intensive is not included with the conference's Platinum Passport. However, Xplor members and
attend the pre-conference intensive for $245.00 USD (Stand Alone or with Day Pass), non-members $295.00 USD (Stand Alone or with Day
Pass)?and as an addition to a Platinum Passport for only $200.00.
For more information or to register for the 2011 Xplor Global Conference and Vendor Forum visit xplor.org/Xplor2011/. Questions should be
directed to Register@xplor.org, +1-813-929-8100 or 1-800-ON-XPLOR between the hours of 9:00 AM to 5:00 PM (EST), Monday through Friday.
acadami to Host Transaction Document School at 2011 Xplor Document Conference and
Vendor Forum
Xplor International, the worldwide electronic document systems association, today announced the addition of a five-day professional education
program by acadami to the 2011 Xplor Document Conference and Vendor Forum, prior to and concurrent to the event.
Hosted by acadami, the program is titled "Transaction Document School." The course will be held at the Tradewinds Island Grand Hotel and
Conference Center in St. Pete Beach, Florida.
Xplor International will host its first track dedicated to the Electronic Document Associate (EDA) qualification level: five days of peer-reviewed,
vendor-neutral, CEU courses that teach the basics of transaction document production workflow and development lifecycle. The Transaction
Document School would begin on Monday morning (April 4), and continue until Friday afternoon (April 8).
The school is an Xplor Continuing Education-certified training program offering CEUs to passing students. The courses include 35 hours of
lectures, 4 hours of workshops, and 4 ½ hours of examination over the 5-day school. In addition, attendees would be able to attend the Xplor
exhibit space as well as participate in the Xplor networking events.
The material and examination have been certified by Xplor International for 5 Continuing Education Units and the EDP Commission will recognize
50 Education Credits toward Electronic Document Associate (EDA) and Electronic Document Professional (EDP) industry certification.
"We are delighted to have the acadami course as part of our curriculum. It is absolutely a must attend for anyone who wants to get a sound
foundation of knowledge of our industry" said Skip Henk, EDP, President and CEO of Xplor International.
"We at acadami are delighted to be able to bring our Transaction Document School to the Xplor annual event this year," says William J. 'Bill'
McCalpin m-edp and acadami's Registrar. "The School synchronizes very well with Xplor's professional certification program, and any School
attendee who meets the requirements and passes the three exams during our School is immediately eligible for the Electronic Document Associate
(EDA) designation. There are nearly 50 EDAs certified by Xplor today, and nearly all of them received the designation as the result of attending
acadami courses."
Registration Now Open for Xplor 2011 Conference and Vendor Forum
Xplor International, the worldwide electronic document systems association, today announced that registration is now open for their 2011 Xplor
Conference and Vendor Forum, April 5-7, 2011 at the TradeWinds Island Grand Hotel and Conference Center in St. Pete Beach, Florida, a 4-Star,
585 room resort destination. Attendees can register at: xplor.org/Xplor2011
With the 2011 theme of "The Next Generation of Customer Communications," Xplor's 2011 Xplor Conference and Vendor Forum will once again
bring together leading edge end users, analysts, industry experts and vendors who will share information, best practices, trends and the latest in
technology. For electronic document professionals, this is a must attend event and opportunity to attend educational sessions, expand your
network and find solutions for transactional printing, TransPromo, multi-channel communications and customer communication management
(CCM).
Conference Program: Xplor educational events are regarded as the best in the industry for their content and relevance with programs based on
the input of the industry. The event will provide a road map for your Customer Communications strategy that includes:
. 5 educational tracks
. 60-plus educational sessions
. Panel discussions
. General keynote sessions
. Vendor Forum (exhibition)
. 3 evening networking events
. 3 networking luncheons
For more information or to register for the 2011 Xplor Global Conference and Vendor Forum visit xplor.org/Xplor2011/ Questions should be
directed to Register@xplor.org, +1-813-929-8100 or 1-800-ON-XPLOR between the hours of 9:00 AM to 5:00 PM (EST), Monday through Friday.
Three-Day Educational and Networking Event
Xplor International, the worldwide electronic document systems association, today announced that their 2011 Xplor International Conference and
Vendor Forum will take place April 5-7, 2011 at the TradeWinds Island Grand Hotel and Conference Center, a 4-Star, 585 room resort destination
in the Tampa Bay, Florida area. The event will feature over 60 educational sessions as well as a vendor forum and networking events.
"We are capitalizing on our success in 2010 and making some enhancements based on participant feedback," said Skip Henk, EDP, president
and CEO of Xplor International. "The event is an integrated experience, with a dynamic personal format that carries the Xplor signature for great
content, networking and information sharing. People will walk away with real ideas that can affect the top and bottom lines of their companies."
Five Educational Tracks
The theme for the 2011, Xplor's International Conference and Vendor Forum, will focus on "The Next Generation of Customer Communications"
and will include host tracks covering key elements of multi-channel customers communications that will focus on: strategy, design, optimization,
integration and delivery.
Vendor Forum
The vendor forum is designed to capitalize on the wealth of knowledge within the Xplor vendor community. These forums provide an opportunity
for both attendees and vendors to share ideas and information on applications, industry trends and products.
Networking Events
For 30 years, the Global Document Conference has been the number one networking event in the industry. The 2011 event will continue that
tradition as participants can attend sessions during the day and network and relax in the evening.
For more information or to register for the 2011 Xplor Global Conference and Vendor Forum visit www.xplor.org and click on the Global
Conference link. Questions should be directed to Register@xplor.org, +1-813-929-8100 or 1-800-ON-XPLOR between the hours of 9:00 AM to
5:00 PM (EST), Monday through Friday.
Xplor to Present Educational Program at GRAPH EXPO 2010
Early Registration for Two-Day Program Now Open
Xplor International, the worldwide electronic document systems association, today announced the details of
their education program to be hosted at GRAPH EXPO 2010, the year's largest graphic communications
exhibition and conference in the Americas, coming October 3-6, 2010 to Chicago's McCormick Place South.
The Xplor Document University (XDU) program to be held during GRAPH EXPO on October 5 and 6, will
feature 18 individual sessions in three education tracks. Taught by some of the leading authorities in the
printing, graphic arts, mailing, variable data and transaction printing industries, the tracks and sessions are:
. White Space and TransPromo - A Profitable Combination
. Making Your Document Work with Your Integrity System
. Designing Documents Around Technology
. Data-Driven, Personalized Customer Communications for Fun & Profit
. You Have Data, Now What?
. Technology Applications and Their Use in Multi-Channel Marketing Campaigns
. Leverage Data Analytics to Drive Results
. Managing Data Across All Your Communication Channels: Data, Content & Reporting
. Optimizing Your Printing and Output Technology
. Using ADF Technology to Accelerate Your Print and Output Operations
. How To Improve Customer Engagement
. Create a Brilliant Statement for Your Bottom Line by Moving to Inkjet Printing
. Large Things Can Come in Small Boxes!
. Full Color Inkjet Delivers Equivalent Direct Mail Response Rates for 62% Less Cost Than Toner
. Using SaaS Solutions in the Document Output Industry
. Let the Tool Do the Work
. The Business Case for Document Integrity
. Inkjet Color Printing: Practical Uses & Predictable Pricing
Registration for one or both days of the two-day program, which includes access to the GRAPH EXPO
exhibit floor, is now open at: graphexpo.com and xplor.org. Early-bird registration discounts are available
until September 3, 2010.
New Member Benefit Recognizes and Supports the Next Generation of Professionals for the Electronic
Document and Customer Communications Management Industry
Xplor International, the worldwide electronic document systems association, today announced that at the
2010 Xplor Global Conference and Vendor Forum in Tampa Bay, Florida, March 17th, a new member
scholarship program. The Xplor Scholarship Program was initiated in 2010 to recognize and support the next
generation of professionals for the electronic document industry and the customer communications
management industry. The industry encompasses the wide range of businesses and professionals involved in
the creation, management, production, distribution and storage of print and electronic documents.
The Xplor scholarship program is supported through the association's Elite Sponsorship Program that includes
DocuLynx, Elixir Technologies, GMC Software Technology, the Graphic Arts Show Company, Kodak,
Hewlett-Packard Company, InfoPrint Solutions Company, Océ North America, Pitney Bowes, Solimar and
Xplor Canada.
"All of us at Xplor are excited about this new member benefit", said Skip Henk, President and CEO. "We have
worked hard to bring it to fruition and could not have done it without the support of Xplor's Elite Sponsors."
To be eligible for an Xplor scholarship, students must have the following:
. Be an active member of Xplor International and/or a member of the immediate family of an Xplor member
. Have an interest in a career within the industry of customer communications management or Document
Management and Communication
. Minimum 3.0 cumulative GPA on a 4.0 scale
. Full-time student attending an accredited college or university as of the Fall 2010 semester
. International students may apply
Scholarships are based on a combination of the following: Scholastic achievement, application essay,
participation in school activities, community service, honors and organizational affiliations as well as education
objectives. Depending on specific sponsor criteria, other elements may be considered, such as geographic
location, college preference, organization and presentation.
Who’s Who of the Electronic Document Industry to Exhibit at Xplor’s
2010 Global Conference and Vendor Forum
Hardware, Software, Mailing, Consumables As well As Security and System Integration Assemble at Xplor’s
30th Annual Event
Xplor International, the worldwide electronic document systems association, today announced that many of the
top vendors in the electronic document industry will be exhibiting at Xplor’s annual Global Conference and
Vendor Forum, March 17-19, 2010 in Tampa Bay, Florida. Exhibitors include those from the hardware, software,
mailing, consumables as well as security and system integration areas. In addition to a robust Vendor Forum,
Xplor’s annual event will feature over 70 educational classes covering the latest trends and best practices in the
digital document industry.
2010 exhibitors include:
Platinum sponsors and exhibitors
DocuLynx
GMC Software Technology
Kodak
Elite sponsors and exhibitors
Elixir Technologies
HP Exstream
InfoPrint
Océ
Pitney Bowes Emtex Software
Solimar Systems
Exhibitors
AbitibiBowater
Aia Software
Continuum Worldwide
Crawford Technologies
Hg197
Inspectron
Ironsides Technology
ISIS Papyrus
Exhibitors
Levi, Ray & Shoup
NEPS
Prinova
RISO
Rochester Software
Tremware
As Xplor celebrates their 30th year providing excellent education to the document industry, they are offering
a number of flexible registration packages including a platinum passport (all courses, all days and all events)
as well as a choice of day passes. The pre-conference intensive can be combined with a Platinum passport,
day pass or purchase stand-alone. The conference and vendor forum will be held at the Tradewinds Island
Grand Hotel and Conference Center, an AAA four-diamond, 585-room resort destination.
Xplor to Host Social Media Strategy Workshop at 2010 Global
Conference and Vendor Forum
Peter Muir of Bizucate to Conduct Six Session Workshop
Xplor International, the worldwide electronic document systems association, today announced that their 2010
Global Conference and Vendor Forum will include a six session social media strategy workshop given by Peter
Muir, president of Bizucate, noted industry speaker and coach. The workshop will take place on Thursday,
March 18 from 1:30 to 4:30 PM and Friday, March 19 from 8:30 to 11:30 AM at Xplor's annual Global
Conference and Vendor Forum, March 17-19, 2010 in Tampa Bay, Florida.
Social networking channels have become one of the strongest assets available to ambitious professionals
and organizations. Six 45 minute sessions have been developed to provide attendees with the opportunity to
review, discuss and develop their own personal or organization wide social media strategy. In addition, each
session will provide an overview of the topic, possible strategy directions and the opportunity to further
develop their own ideas and approaches. Attendees will leave this workshop with a social media strategy
workbook that is used to guide each session, capture their own ideas on why they may want to use a
particular channel, which channels to use, how to use them, content they can develop or share that's
relevant to your audience and industry.
"Our social media workshop is designed for anyone at any level within your organization," said Peter Muir,
president of Bizucate. "If you have a genuine curiosity about the way we communicate today and will
communicate tomorrow, would like to keep your job, get a raise, support the customers you have, find new
customers, help to hire and maybe even have to fire, there's a lot you can learn in this social media strategy
workshop."
As part of this workshop, those who register for the 2010 Global Document Conference and Vendor Forum
will be sent a series of optional pre-workshop assignments to help put them in the social media workshop
mood and help them maximize the time in the workshop. Attendees will learn:
. Benefits, drawbacks and points of caution that may come from engaging with your peers, competitors,
clients, and employees using the ever expanding social networking channels
. How individuals and organizations are successfully using social networking
. How to responsibly use social networking at work
. How to develop a social networking strategy
. How to evolve your strategy and learn from your experiences
. Ways to use social networking to improve traditional business communication (sales, marketing, support etc)
As Xplor celebrates their 30th year providing excellent education to the document industry, they are offering
a number of flexible registration packages including a platinum passport (all courses, all days and all events)
as well as a choice of day passes. The pre-conference intensive can be combined with a Platinum passport,
day pass or purchase stand-alone. The conference and vendor forum will be held at the Tradewinds Island
Grand Hotel and Conference Center, a AAA four-diamond, 585-room resort destination.
TransPromo Communications Returns to Xplor's 2010 Global
Conference and Vendor Forum
March Event to Offer 10 Classes on the Blending of Transactional and Promotional Documents
Xplor International, the worldwide electronic document systems association, today announced that the topic of
TransPromo communications will once again return to their annual Global Conference and Vendor Forum,
March 17-19, 2010 in Tampa Bay, Florida. Sessions will be conducted by noted industry experts including
representatives from DocuLynx, GMC Software Technology, InfoTrends, InfoPrint, Kodak, Pitney Bowes,
Solimar Systems and The Winters Group. As part of over 70 educational classes covering the latest trends
and best practices in the digital document industry, Xplor's Global Conference and Vendor Forum will
feature 10 TransPromo classes that will feature:
Pre-Conference Intensive Hosted by Madison Advisors: In the program is titled "TransPromotional and
E-Delivery Market Trends and Directions." The pre-conference intensive will be held March 16 followed by
the Xplor Global Document Conference and Vendor Forum. Madison Advisors will present the results of their
latest market research on transpromo communications, print suppression and multi-channel delivery.
TransPromo: A buried treasure in customer communications: Michael Bucka of GMC Software Technology,
will provide a rare glimpse into trends from the transactional and variable data printing market in Europe as it
pertains to the banking and insurance industries. In addition, the session will review why TransPromo has
been successful in terms of cost savings.
Best practices for ADF: TransPromotional/TransEducational Workflows: Today, highly effective companies
are increasing profitability and significantly reducing cost through process automation and Automated
Document Workflows (ADF). This session takes you through actual client case studies and workflow
examples that illustrate the benefits of ADF with emphasis on production PDF workflows and how
implementing TransPromotional and transeducational document solutions that lowers call center numbers
and improves customer satisfaction.
Ten reasons for TransPromo NOW!: There is certainly a lot of buzz surrounding the concept of TransPromo in
today's market - the technology is available, marketers are being challenged to be more creative and targeted
with their advertising spending and consumers are demanding more effective communications. InfoTrends has
uncovered ten compelling reasons to explore TransPromo now and this session will walk you through them!
The Use of Color in Transpromo Application Design: Many companies want to deploy TransPromo
applications and are learning the new techniques required to create highly variable documents in color
with high quality. A key component in TransPromo application design is the proper selection of colors that
are within the gamut of the target printer. This presentation will explain the different color spaces that
application designers are familiar with and the compromises they will need to understand when working with
four-color, CMYK printers.
TransPromo in North America and Western Europe: Everyone is talking about TransPromo, but what does
the research say? InfoTrends will be sharing results from two recent studies that shed light on the TransPromo
opportunity in North America and Western Europe. Where are these regions similar? Where do they differ?
Attend to find out!
Transpromo: Making the Shift to Precision Marketing: TransPromo by original definition relates to placing relevant
and personalized promotions or advertisements on must-read documents, such as statements. This session will
define the shift from TransPromo to precision marketing, and how marketers must look at the expansive
techniques and platforms available today from web to email, via pURLs and loyalty statements.
Transpromo: A Behavioral Marketing Enabler: When driven by relevant customer data and behavioral
marketing, TransPromo can open the opportunity for levels of marketing effectiveness greater than any other
channel. This session will discuss how multichannel TransPromo communications enable more effective
marketing and customer satisfaction.
Transpromo in the Cloud: Considerations For Hosted Services: Cloud computing has become a hot technology
topic, especially as many organizations look to hosted, Web-based services to reduce overhead associated
with managing IT. There are even cloud-based solutions and services on the market today for enabling
TransPromo applications, from message creation workflow and management to composition.
The Business Plan for Acquisition of Transpromo Opportunities: The Winters Group, using a
performance-based model, has successfully transformed more traditional printers into the complex world of
CMO selling. Peter Winters will share a replicable process for successful migration.
The Need for Effective Document Archiving In the Transpromo World: In this session attendees will learn
how to think of themselves as true communications providers and facilitators. Through learning the latest in
practical, fast, and accurate archiving and retrieval processes, attendees will be able to move further into
the communications space and understand the important role to play in the whole life cycle of a document.
As Xplor celebrates their 30th year providing excellent education to the document industry, they are offering
a number of flexible registration packages including a platinum passport (all courses, all days and all events)
as well as a choice of day passes. The pre-conference intensive can be combined with a Platinum passport,
day pass or purchase stand-alone. The conference and vendor forum will be held at the Tradewinds Island
Grand Hotel and Conference Center, a AAA four-diamond, 585-room resort destination.
Xplor International Announces Educational Distribution Agreement
with InfoTrends
Xplor International, the worldwide electronic document systems association, is pleased to announce that it
has entered into an educational distribution agreement with InfoTrends, the leading worldwide market research
and strategic consulting firm for the digital imaging and document solutions industry.
Under the agreement, Xplor members will be able to purchase reports from InfoTrends' expansive library at a
20% discount. InfoTrends' deliverables focused on the production printing and digital imaging markets will now
be available for purchase directly through the Xplor Web site. Reports offered consist of market forecasts,
research and analysis on the latest trends and issues in these industries, written by InfoTrends' expert analysts.
"We're excited to become an educational partner with InfoTrends," said Skip Henk, EDP, President and CEO
of Xplor International. "InfoTrends' reports deliver powerful insight into the forces that are shaping our market,
providing professionals with the information they need to make effective decisions that foster business growth."
Jeff Hayes, President of InfoTrends, commented, "We are very excited about this new venture with Xplor and
feel it will lead to further collaboration between our organizations. InfoTrends' content is extremely relevant to
Xplor members and they stand to gain significant benefits from our reports."
Two New Industry Leaders Lend Support XDU on the Road
Elixir and Pitney Bowes Join DocuLynx, GMC Software Technology, Solimar Systems, ISIS Papyrus and
Founding Sponsor Kodak
Xplor International, the worldwide electronic document systems association, today announced that Elixir and
Pitney Bowes have joined inaugural supporters DocuLynx, GMC Software Technology, Solimar Systems,
ISIS Papyrus and founding sponsor Kodak, as sponsors for 2009 XDU on the Road, a nine-city program
that kicked off in June of 2009.
Designed for busy professionals and offering unique face-to-face experiences, the XDU on the Road
program offers interaction with sponsors, networking with colleagues and a very personable XDU
educational experience. Attendees benefit from knowledge shared by a combination of end users, industry
analysts and subject matter experts who provide collective information through real world experiences.
XDU on the Road seminars will run through November 2009, in selected U.S. cites and are geared towards
corporate document strategists, executives in operations and IT, business owners, content developers and
anyone interested in understanding the impact of emerging applications on customer communications.
"Xplor once again hit the mark with a powerful program and fantastic opportunities for knowledge sharing,"
said Roger A. Chamberlain of The Cincinnati Insurance Company. "Our folks learned much from attending
and as a result our company will discuss moving towards a corporate membership! Well done, XDU on the
Road was great!"
Conducted in intimate classroom-sized environments, the first four day-long seminars have been attended
by over 100 industry professionals. In addition, 50 percent of the attendees are new to XDU (Xplor Document
University) and have attended to take part in the networking and interaction with other attendees, Xplor
members, sponsors and presenters. Attendee feedback also indicates that participants enjoy the
face-to-face educational setting in addition to other XDU programs including Lunch and Learn Webinars;
Global Conference and Exhibition and recently announced productXPO that together provide year round,
multi-channel opportunities for continued education.
For a complete listing of cities and dates and registration options, visit www.xplor.org/xdu_road/.
Print/Mail Consultants, Pitney Bowes and Solimar Join Industry Panel
Xplor International, the worldwide electronic document systems association, will host a one hour webinar,
the third in the free Lunch and Learn series on Intelligent Mail Barcodes and challenges
companies face with meeting new postal regulations.
. Who: XDU Lunch and Learn webinar series produced by Xplor International
. What: IMB...Remediating the Scariest 3 Letters in Mailing Join Pat McGrew, EDP, Data-driven
Communication Evangelist of Kodak who will moderate a panel discussion with Mike Porter of Print/Mail
Consultants and others from Pitney Bowes and Solimar on the topic of mail solutions. The webinar will also
include answers to questions submitted by participants during the event.
. When: June 25, 2009 1:00 PM Eastern Standard Time
. How: Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/389175579
. For those unable to attend the free webinar, a recording will be provided and available after the event at
http://www.xplor.org/.
"Every major mailer is facing the task of meeting new postal regulations," said Pat McGrew. "Not just in
the US but around the world as postal authorities are looking for more efficiencies and one way to get
them is to automate mail processing. In the US, the Intelligent Mail Barcode is the latest solution. In this
hour we have panelists who know the requirements and have lived the implementation. If you mail, this
webinar is a must!"
The Lunch and Learn webinars are being produced by the Xplor Document University, the educational arm
of Xplor International. Introduced in 2006, the Xplor Document University is supported by founding sponsor
Kodak.
Xplor Supports Out of Work Members and Document Professionals
New Program to Help Those Affected By Economic Downturn
Xplor International, the worldwide electronic document systems association, today announced a new program
to assist members and document professionals affected by layoffs due to the economic downturn.
Xplor International will waive membership fees for six months* for members and/or document professionals
that have been laid off due to the economic downturn. Xplor membership will provide access to the Xplor
Career Center, access to online training, presentations, networking and more.
"Knowledge and networking are the most important tools for getting back into the job market," says Xplor
President/CEO, Skip Henk EDP, "Xplor wants to take a proactive role in helping those that have
supported us over the years and that are now affected by the economy."
In addition to being able to access a wide host of member benefits, Xplor will be conducting three webinars
targeted at helping people get back into the job market.
To participate in the program email chad@xplor.org and provide your name, email and phone number,
call 1-800-ON-XPLOR or 813-929-8100.
5 Professionals Acknowledged At 2009 Xplor Global Conference and Exhibition; 15, 10 and 5
Recertification Recognized
Xplor International, the worldwide electronic document systems association, today announced it's EDP
(Electronic Document Professional) Class of 2008. Five recipients were inducted to the EDP program
during the Xplor Global Conference and Exhibition in St. Petersburg, Florida. Those celebrating their 5-year,
10-year and 15-year re-certifications were also recognized.
"The Electronic Document Professional (EDP) Program, inaugurated and sponsored by Xplor International,
recognizes individuals that possess a high standard of ethics, knowledge and expertise in the field of
electronic document systems," said Donald Scrima, EDP commission chairperson. "We are proud to
announce such an influential group of professionals.
The EDP designation has been an industry symbol for professional proficiency, experience and
commitment since its inception in 1991. EDP professionals promote and enhance the industry through
continuing individual education, knowledge sharing and mentoring others in the certification process.
To date, over 500 EDPs have been certified worldwide, with numbers increasing ever year.
Xplor wishes to congratulate the following Class of 2008:
Gordon Angus, EDP - The Lowe-Martin Group
Ginger Burch, EDP -- State Farm Insurance Companies
Joshua Lewis, EDP - Hewitt Associates
Calvin Lu, EDP - Prinova, Inc.
Nash Patel, EDP - Laser Print Plus, Inc.
Recertification individuals included:
15-Year William Broddy, EDP
15-Year Skip Henk, EDP
15-Year Bill McCalpin, EDP
15-Year Pat McGrew, EDP
15-Year Stephen Poe, EDP
15-Year Diana Snably, EDP
15-Year Stephen Wowelko, EDP
10-Year Simon Cheung, EDP
10-Year Ernie Crawford, EDP
10-Year Michael Rider, EDP
10-Year James Shand, EDP
10-Year Carlyn Campbell, EDP
10-Year Joe Kastelic, EDP
10-Year Scott Kelly, EDP
10-Year Mark Matheis, EDP
5-Year Scott Draeger, EDP
5-Year Marco Gotz, EDP
5-Year Wendy MacMillan, EDP
5-Year Chris Rasmussen, EDP
5-Year Ed Stoll, EDP
5-Year Michael Szajek, EDP
5-Year Daryl Weger, EDP
5-Year Alice Yuhas, EDP
EDP professionals promote and enhance the industry through continuing individual education, knowledge
sharing, and mentoring others in the certification process.
Monthly Series to Feature Relevant Topics, Panelists and Participation
Xplor International, the worldwide electronic document systems association, today announced the launch of
their "Lunch and Learn" webinar series, taking place the fourth Thursday of each month at 1:00 PM Eastern
Standard Time. The webinar series kicks off Thursday April 23, 2009 with a continuing discussion from
Xplor's recent Conference and Exhibition: TransPromo Hope or Hype? Interested participants can register
for the series at https://www2.gotomeeting.com/register/893021179. In addition, future webinar
topics include:
. TransPromo
. Regulatory requirements for customer facing documents
. Technology changes
. Color
. Production techniques
. Mailing issues
"We received significant attendee feedback from our recent Global Conference and Exhibition to develop
an informal, regular and year-round educational program that takes into consideration the economic
challenges facing many of our member's organizations," said Skip Henk, EDP, President and CEO of
Xplor International. "As a result, the Lunch and Learn webinar series was developed, providing the
industry with an open forum full of information, agreement, disagreement and more."
The Lunch and Learn webinars are being produced by the Xplor Document University, the educational arm
of Xplor International. Introduced in 2006, the Xplor Document University is supported by founding sponsor
Kodak.
Xplor Named Sponsor for Third Annual TransPromo Summit
Xplor International, the worldwide electronic document systems association, today announced it has been
named education sponsor for the third annual TransPromo Summit, taking place on August 13-14, 2009,
at the Hyatt Regency Boston in Boston, Massachusetts.
“We’re excited to have been named as educational sponsor for this popular and timely event,” said Skip
Henk, EDP, President and CEO of Xplor International. “We look forward to contributing to the summit’s
curricula while promoting the event to our worldwide membership.”
The TransPromo Summit brings together vendors, print service providers and users for two days of information
sharing and peer-to-peer networking. It is your opportunity for attendees to learn what works, what doesn’t,
and why – directly from their peers. The conference program will also educate attendees on the strategies,
techniques and tools for fusing the traditional transaction document with marketing messages to enhance
customer communications, improve customer retention and increase revenue. Additionally, the TransPromo
Summit offers the opportunity to network with leading-edge vendors and service providers during the
dedicated technology showcase.
“We are honored to have the support of Xplor International, who is well regarded as a leading provider of
industry educational programs, as one of our sponsors,” said Barb Pellow, Group Leader at InfoTrends.
“We welcome their contribution and the support.”
Xplor International has arranged for registration discounts for its members. Save an additional $100 of the
regular conference pricing by clicking here and registering online today. In addition, multiple registration
discounts make it affordable to send entire sales and marketing teams. The more people that register, the
lower the cost per person.
Jeffrey Hayzlett, CMO of Kodak, Recognized at Thursday Awards Ceremony in Tampa Bay
Lutz, FL-March 6, 2009- Xplor International, the worldwide electronic document systems association, today
announced the recipient of their Chairman's Award for 2009. Jeffrey Hayzlett, Chief Marketing Officer and
Vice President of Eastman Kodak Company, was selected to receive this year's award, presented annually
to a person who, in the opinion of Xplor's chairman, has had a significant impact on furthering the Xplor
mission. The award was presented at the opening ceremony on Thursday, March 5, 2009 at 4:00 PM during
the Xplor's Global Conference and Exhibition in Tampa Bay, Florida, March 4-7, 2009.
"I'm genuinely honored to accept Xplor's Chairman Award for 2008," said Hayzlett. "My support and
association with Xplor has influenced a number of aspects of my life, including my career, friendships and
professional associations. I am truly fortunate to have been a part of Xplor as a supporter, sponsor and
now award recipient."
Jeffrey Hayzlett serves as the Chief Marketing Officer and Vice President, Eastman Kodak Company. As CMO,
Mr. Hayzlett is responsible for the company's worldwide marketing operations including the design and
implementation of all marketing strategies, investments, policies and processes. He leads the company's
efforts for strategy and planning, marketing programs, marketing network operations, brand development and
management, business development and corporate sponsorships. He is also responsible for the company's
corporate communications, public relations and public affairs organizations.
Mr. Hayzlett speaks frequently around the world on business growth, communications and marketing, including
keynotes at THE Conference on Marketing, the Direct Marketing Association Leadership Forum, the National
Postal Forum, the Canadian Marketing Association's National Convention and Trade Show and Print Oasis.
He is cited as a leading marketing expert in numerous books, magazines and newspapers worldwide and is a
frequent television guest and commentator, having appeared on shows including CNBC's The Big Idea with
Donny Deutsch, Fox Business News and NBC's Celebrity Apprentice with Donald Trump.
He has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement
Award for marketing. He was named "Business to Business Marketer of the Year" by BtoB Magazine and
"Direct Marketer of the Year" by the University of Akron Taylor Institute for Direct Marketing. Also in 2008,
Mr. Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame.
Previously, the U.S. Small Business Association named him "Entrepreneur of the Year."
In the graphic arts industry, Mr. Hayzlett has been honored as the International Business Person of the Year
by the International Printers' Network (IPN), received The British Association for Print and Communication
(BAPC) Honorary Life Member award and the National Association of Quick Printing (NAQP) Industry Award
of Distinction. Most recently, he was awarded the prestigious Earl I. Sundeen Award from the International
Graphic Arts Education Association (IGAEA).
Hayzlett is currently chairman of the board of directors of the Business Marketing Association (BMA), a member
of the board of directors of the Electronic Document Systems Foundation (EDSF) and is a member of the
advisory board of the CMO Council. He is chairman of the Sales and Marketing Executives International
(SMEI) Foundation for Marketing Education, and is a permanent trustee to the SMEI Academy of Achievement
Sales and Marketing Hall of Fame. He is also a two-term past chairman of SMEI. Mr. Hayzlett remains a trustee
of Pi Sigma Epsilon National Education Foundation, an international sales and marketing fraternity.
Mr. Hayzlett has nearly 25 years of international marketing, sales and customer relations management
experience. He joined Kodak in April 2006 as Chief Marketing Officer and Vice President of the Graphic
Communications Group (GCG) and became Chief Business Development Officer in September 2007.
Prior to joining Kodak, he led a private business development and public relations firm specializing in the
technology and visual communications industries. He also held senior management positions in strategic
business development and marketing at several companies, including Cenveo, Webprint and Colorbus, Inc.,
and served in staff positions in the United States Senate and House of Representatives.
"As a long standing industry leader, Jeff has consistently supported the association throughout his career,
lending both time and resources over the years," said Mark Bonacorso, pass chairman of Xplor's
Associated Board of Directors. "He has continued to lead the industry through a variety of means as a
vendor and founding sponsor. Jeff typifies the spirit of Xplor."
In August of 2008, Kodak became Founding Sponsor of Xplor and the Xplor Document University, the first
vendor to take advantage of the brand recognition program that touches all facets of the Xplor Document
University global educational programming.
Lifetime Achievement, Innovator and Technology Application of the Year Award Winners Recognized at
Thursday Ceremony
Lutz, FL-February 16, 2009- Xplor International, the worldwide electronic document systems association,
today recognized the recipients of its annual 2009 awards. The three annual Xplor Awards recognize the
individual Lifetime Achievement, Innovator and Technology Application of the Year and will be presented at
Xplor's opening ceremony on Thursday, March 5, 2009 at the Xplor Global Conference and Exhibition in
Tampa Bay, Florida.
Lifetime Achievement Award-this year's Lifetime Achievement Award, formed in 2007, goes to Max Pucher,
founder and Chief Architect at ISIS Papyrus Software. Pucher's career reflects a record of achievement,
Ingenuity and leadership within the digital document industry since the founding of ISIS Papyrus Software in
1988, a $100 (USD) million global software business serving Fortune 1000 companies. Max was one of the
first individuals to become an AFP expert in Europe and went on to invent ISIS AFP-Designer that fully
emulates IBM OGL and PPFA formats. Max also holds various software patents in the area of machine learning
as well as an author of two controversial novels on artificial intelligence. Max Pucher joins Frank Delfer and
Brain Platte, whom Xplor's Lifetime Achievement Award is named in honor of the former CTO of IBM and also
known as the father of AFP.
Innovator of the Year Award- each year, Xplor International recognizes an individual or organization in the
Xplor community that has made a significant contribution to the electronic document systems industry. This year,
the award is being presented to Océ North America for the Océ JetStream full color ink jet printer with
integrated MICR. The Océ JetStream is a powerful combination of multi-level printing, speed, quality, ink,
MICR and media options unmatched in today's high-speed-inkjet market. Introduced less than a year ago, the
high-speed Océ JetStream full-color inkjet product family has redefined productivity and quality standards for
ultra-high-volume variable data production printing.
Due to the large number and high quality of award submissions, honorable mentions in the Innovator of the
Year Award category will also be given to Prinova Technologies for their "messagepoint" product and
DocuLynx, Inc. for their Mercury Web software.
Technology Application Award-Xplor also recognizes organizations for their imaginative application of current
technology that establishes an industry's direction. For the first time, Xplor recognizes three organizations,
which in the true spirit of Xplor, came together to develop a transpromo campaign aimed at promoting targeted,
personalized imagery and messaging, designed to drive fall reservations as well as increase awareness for the
world's largest hotel chain's co-branded credit card. The eight-week pilot campaign encouraged hotel guests
to stay during a set time period to earn double points or miles, which could be used on free nights, airline miles,
gas cards and more. Within just a four-week lead-time, the team comprised of InfoPrint Solutions Company,
GMC Software Technology and client Best Western International, though the CMO Council's Precision
Promotional Campaign, identified a target group of 100,000 Best Western customers, half serving at the
"control group" receiving their usual rewards statements with the other half receiving personalized color
transpromo statements.
As a result, Best Western experienced significant results in just eight weeks, highlighting the effectiveness of
the transpromo campaign. The transpromo group drove 15 percent more registrations from the mailing versus
those in the control group. More than one third (39 percent) of that group then went on to stay at a Best
Western location after signing up for the promotion, stayed for a longer duration than the control group and
generated 30 percent more in incremental revenue during their stay. The most surprising increase came from
the applications for the Best Western credit card, an amazing 500 percent over the control group.
In addition to InfoPrint Solutions Company, GMC Software Technology and Best Western International
award winners, honorable mentions in this category will be given to Pitney Bowes Business Insight, for their
e-mail and SMS application utilizing the e-Messaging solution and ISIS Papyrus for their energy bill application
utilizing the ISIS Papyrus platform.
All award winners will be honored at Xplor's Award Ceremony, Thursday, March 5, 2009 from 4:00 to 6:00 PM
at the Xplor Global Conference and Exhibition in Tampa Bay, Florida. In addition, the Xplorer of the Year,
President's and Chairman's Award winner will also be recognized.
TransPromo Communications Takes Center Stage at Xplor's 2009
Global Conference
Xplor Document University to Offer 7 Courses on the Marriage of Transactional and Promotional Documents
Lutz, FL-February 4, 2009-Xplor International, the worldwide electronic document systems association, today
announced that transpromo communications will take a center stage at Xplor's 2009 Global Conference and
Exhibition, March 4-7, 2009 in Tampa Bay, Florida. Sessions will be conducted by noted industry experts
including Madison-Advisors, InfoTrends, Insight Forums, IBM, Kodak and others. As part of the 7
courses/tracks and 80 educational classes covering the latest trends and best practices Xplor's focus on
transpromo will feature:
Pre-Conference Intensive Hosted by Madison Advisors: The print and electronic communications industry is
experiencing dramatic change across several key areas including transpromo, color and print suppression.
This preconference intensive will cover how the right mix of technology, solution providers and internal
management can help introduce best practices, increase efficiencies, and lower costs associated with
document production. In particular, it will provide insight into Madison Advisors' latest research findings
across several areas related to document production.
The Great Debate Panel: Transpromo -Yes, No, or Maybe: You've heard the buzz: transpromo makes
transaction documents pay for themselves. Maybe you've heard that it's so easy to do that there is something
wrong if your organization can't do it. Or, maybe you've heard that it's so hard to do that only the biggest
and bravest enterprises can make it work. Maybe you've heard that transpromo requires color? Or, that
transpromo means putting ads on bills. No matter what you've heard about transpromo, it's likely that you
have an opinion.
Transpromo: Build Versus Buy: There is more than one way to produce transpromo communications,
which is the best approach for your organization? In this class, attendees will hear an overview of the
major components and processes required to enable transpromo document production and then a review
of strategies for achieving desired state. In addition, the pros and cons of the various approaches will be
discussed including build, buy, outsource, co-source, etc. as well as insight into criteria for determining
the right approach for your business.
Does Your Document Composition Do Transpromo: Your organization likely has at least one document
composition solution but do any of them enable transpromo document production? This class will discuss
the role of document composition within an overall transpromo solution and review the latest market trends
in document composition, the various types of solutions and best practices in the user community. The
session will also review leading document composition solutions, with insight into their strengths, challenges,
best fit scenarios and which solutions are best at enabling transpromo document production.
Getting Your Message Across: As the business environment grows increasingly competitive and companies
continue to tighten expense controls, marketers are gaining interest in leveraging transactional documents
as an integrated element in an overall customer communications experience. As a result, an increasing
number of companies are turning to transpromotional communications-the inclusion of promotional and
other messages on transactional documents-as a way to increase the value of mundane statements,
notifications, confirmations and other transactional documents that have long been considered simply a
cost of doing business. This session will discuss design considerations for transpromo communications
based on real examples and experiences.
Transpromo Revolution: Trends, Technologies and Tools: This practical session will help you to understand
what Transpromo communications are and how they can benefit your organization. Beginning with examples
of the most straightforward documents and progressing to robust, multi-channel implementations, the
presenter will help you to understand the key components of a Transpromo solution and the results you can
expect from investing in these capabilities.
Survival Of The Fittest or At Least The Most Innovative: 2009 promises to be a year of change, forcing many
companies to retool as they need to be more agile to remain competitive. Enterprises will rely heavily upon
technology to assist in penetrating and reactivation of customers and according to the recent Chief
Marketing Officer Council's, "Routes to Revenue" study, personalization is topping the priority lists. The
plan is simple; keeping a customer is easier than getting a new one, driving the importance of personalized
technology, imagery and print -you got it transpromo! Attendees will learn the highlights of the Chief
Marketing Officer Councils recent study, Routes to Revenue, and the detail behind the Best Western
transpromo case study.
Xplor's 29th Annual Global Conference offers a number of flexible registration packages including a Platinum
Passport (all courses, all days and all events) as well as a choice of day passes. The conference and
exhibition will be held at the Trade Winds Island Grand Hotel and Conference Center, an AAA four-diamond,
585 room beach front resort destination.
Xplor Global Conference and Exhibition to feature Content, Compliance
and Security Forum
Lutz, FL-January 26, 2009-Xplor International, the worldwide electronic document systems association, today
announced their Content, Compliance and Security Trends track facilitated by three industry leading
companies, Focus Solutions, Continuum and Doculynx. The Content, Compliance and Security Trends track
is part of the Xplor Global Conference and Exhibition being held March 4-7, 2009 at the Tradewinds Island
Grand Hotel and Conference Center in St. Pete Beach Florida. The two-day track is being held Thursday,
March 5 from 10:30 AM to 4:00 PM and Friday and March 6 from 10:30 AM to 4:00 PM. The track will
feature the following sessions:
. Federal Rules Highlights
. eDiscovery: The New Corporate Burden!
. Privacy, Compliance, and International Data
. Beyond the Basics: An In-Depth Primer on Computer Forensics
. Enterprise Document Process Management
. Handling Electronic Evidence: From Complaint to Case Closed
. Electronic Stored Information (ESI) Best Practice
"Digital document technology has created a new rule book on changes in Federal Rules to Civil Procedure
(FCRP), document security, eDiscovery, compliance, computer forensics and electronic stored information
(ESI)," commented Skip Henk, President and CEO of Xplor International. "Many companies are not aware
of changes to federal law, electronic document retention requirements and forensics which can present
huge liabilities."
The 29th Global Conference produced by the Xplor Document University and supported by Founding Sponsor
Kodak, will feature real world education delivered by both end users. The 2009 event will offer
7 courses/tracks and over 80 educational classes covering the latest trends and best practices including
Application Trends, Industry and Technology Trends, Data Technology and Management Forum; Print,
Mail, and Web Applications Best Practices as well as Vendor Focus Forums.
Xplor's 29th Annual Global Conference also offers a number of flexible registration packages including a
Platinum Passport (all courses, all days and all events) as well as a choice of day passes. The conference
and exhibition will be held at the Tradewinds Island Grand Hotel and Conference Center, an AAA four-diamond,
585 room beach front resort destination.
Xplor 2009 Global Conference to Feature Industry and Technology Trends Course
Three-Day Program to Explore Human Behavior, Technology and Information
Lutz, FL-January 21, 2009-Xplor International, the worldwide electronic document systems association, today
detailed one of its seven courses to be featured at their annual Global Conference and Exhibition in Tampa Bay,
Florida, March 4-7, 2009. The course titled, Industry and Technology Trends, will provide attendees with an
understanding of how technology combined with changes in human behavior, have radically changed how
people receive, disseminate, retain and respond to information. The three-day course will be held on
Thursday, March 5 from 10:30 AM to 4:00 PM, Friday, March 6 from 10:30 AM to 4:00 PM and Saturday,
March 7 from 9:00 AM to 1:00 PM.
The Industry and Technology Trends course will feature industry experts and end users to explore the
all-encompassing evolution of technology and its impact on the transactional document industry. Attendees
can also learn about the pros and con's of PURLS, wiki's and blogs for engaging customers and prospects.
In addition, new developments in security, the impact of social networks, and the convergence of PDL's,
RFID in document production, emerging media, print and output technologies will also be explored. This
course will also cover both the technologies that govern how we communicate with customers and
prospects and the trends that drive change. The course is ideally suited for senior managers, presidents,
CEO's, CIO's, IT directors, HR management, company owners or those interested in understanding the
impact of technology trends on customer communications. In addition to the Industry and Technology
Trends course, Xplor's 2009 Global Conference and Exhibition will also offer courses on Application
Trends, Content, Compliance and Security Trends; Data Technology and Management Forum; Print,
Mail, and Web Applications Best Practices as well as Vendor Focus Forums.
Xplor's 29th Annual Global Conference offers a number of flexible registration packages including a Platinum
Passport (all courses, all days and all events) as well as a choice of day passes. The conference and exhibition
will be held at the Trade Winds Island Grand Hotel and Conference Center, an AAA four-diamond, 585 room
beach front resort destination. For more information or to register for the Xplor Global Conference and
Exhibition for 2009, visit www.xplor.org and click on Global Conference. Questions should be directed to
Register@xplor.org, +1-813-948-3171 or +1-800-ON-XPLOR between the hours of 9:00 AM to 5:00 PM (EST),
Monday through Friday.
First Meeting Draws 120 Attendees
Lutz, FL-January 8, 2008- Xplor International, the worldwide electronic document systems association, today
announced establishing a chapter in Spain. In their inaugural first meeting, the chapter drew over 120
attendees, with speakers from Esade University, the Spanish Association of Direct Marketing and InfoTrends.
The event took place December 2, 2008 in Madrid, Spain.
Designed as a business-to-business event to provide education on the latest technology and best practices in
the electronic document and digital printing industry in Spain, the "Forum de la Impresión Digital" provided an
opportunity for print service providers, technology vendors and end users to learn about technology trends
and exchange best practices. End-uses, who represented 80% of the attendance, included employees from
TeleFonica, Indra and Servinform.
"We are very impressed at the large turnout for our first meeting,"said Enrico Barboglio, president of 4IT Group
and Xplor Association Board Member. "In addition, to the December event, we are planning on organizing a
forum in the fall as well as participating in industry events that are taking place in Spain.
The Forum de la Impresión Digital was made possible through sponsorships from Compart, GMC Software
Technology, Help and Print Solutions, HP, InfoPrint Solutions Company, Kodak and Telemail.
One of the World's Most Famous and Trusted Brand Becomes Founding Sponsor of the Xplor Document
University
Lutz, FL-August 26, 2008- Xplor International, the worldwide electronic document systems association, today
announced that Kodak has become the Founding Sponsor of the Xplor Document University. As the
Founding Sponsor, which is part of Xplor's Elite Sponsorship program, Kodak will be the first vendor to take
advantage of the brand recognition program that touches all facets of the Xplor Document University global
educational programming.
Launched in 2007, Xplor's Document University is an ongoing series of educational products including
technical, executive and professional development programs and products designed to provide members
and the electronic document industry at large, with learning tools needed to excel in today's professional
environment.
"As one of Xplor's long time sponsors, exhibitors and speakers, Kodak is pleased to take another leadership
position by becoming the Founding Sponsor of the Xplor Document University," said Pat McGrew, Data Center
and Transaction Segment Evangelist of Kodak's Graphics Communication Group. "As the world's foremost
imaging innovator, Kodak welcomes the opportunity to expose the Kodak brand to a dedicated audience that
relies on our products and solutions in both their professional and personal lives."
Xplor utilizes a variety of educational tools that make use of social media including webinars, blogs and
podcasts in addition to their chapter and region programming and annual conference. In addition to their
year-round programs, Xplor Document University also allows industry vendors sponsorship opportunities to
contribute program content.
"Kodak's continued support and expanded commitment to Xplor International is an instrumental part our
success" said Skip Henk, President and CEO, "In the coming weeks you will be seeing announcements
on our scholarship programs, College/ University Programming, and more, facilitated by this sponsorship."
The Xplor Elite Sponsorship program helps fund educational programming while also providing vendors with
year round industry exposure to the Xplor community and electronic document industry. Elite Sponsorships
include: XDU Founder, Platinum, Gold and Silver levels, each having different entitlements. Current Elite
Sponsors include: Kodak, Infoprint Solutions, Pitney Bowes / Group I, GMC Software, Bowe Bell and
Howell, Elixir Technologies, Exstream Software and Oce Printing.
