Ellumen Inc., a trusted provider of technology solutions and services since 2003, is pleased to announce the launch of a new wholly-owned subsidiary, Connects Marketing, Inc. Connects Marketing will extend Ellumen’s strengths in technology and business process integration to deliver proven ROI through enhanced integration of digital and print solutions with marketing software applications.
From digital print applications, to integrated content and campaign management, Connects Marketing provides a suite of robust and highly customizable marketing applications and portal solutions.
“Enhancing the link between various digital and traditional channels is essential to maximize returns on your marketing dollars” says Willie Brennan, who was recently named Executive VP for Solutions at Connects. Brennan brings over 30 years of industry leadership experience spanning print, internet and direct mail channels. “Many marketing departments within organizations find that they are either too busy or lack the resources required to create the sophisticated integrated marketing programs they desire. Connects Marketing will bridge the silos of customer/prospect information, while delivering flexible, better integrated applications and marketing campaigns that would have taken years, not weeks, to produce.”
“There are many synergies between the two companies,” adds Michael Luby, COO of Ellumen. “We have the technology resources, infrastructure, and capacity to handle all of Connects Marketing client needs now and well into the future. In addition, Ellumen has done in the healthcare space what Connects is doing in the marketing space. At some point in the near future, we envision the joint knowledge and capabilities of the two companies coming together with an explosive, game-changing offering,” Luby adds.
Connect Marketing’s suite of ready-made applications will address the needs of a wide variety of direct marketers: from non-profit organizations, to national brands and retailers. The products and services include:
EveryDoorConnect (an Every Door Direct Mail service for retailers;
PrintConnect (web-to-print ordering portals for localized marketing deliverables);
PremiumConnect (customizable premium programs for non-profit organizations, including wedding and honor programs);
BookConnect (books on demand for publishers);
xMediaConnect (cross media solutions for direct marketing).
The products have been in use for several years by clients such as Autism Speaks, Habitat for Humanity, American Diabetes Association and others. Connects Marketing offers personalized demonstrations and case studies at its website.