Part 2 of 2
Digital asset management (DAM) solutions allow organizations to find, store, and retrieve important media files. With an increase in media channels, these assets are growing exponentially and becoming more complex.
In part one of this series, we discussed ways in which print providers, publishers, and marketers benefit from the functionality of DAM. Here, we take a closer look at some of the solutions serving these industries today.
ADAM is a global provider of media workflow and marketing technology software. Its solutions are designed to enable enterprises to manage, structure, and deliver digital assets between people, processes, and systems. Typical ADAM markets include marketing, publishing, retail, fast moving consumer goods, advertising, gaming, and government. The company works with strategic partners, such as consultants and integrators, implementing the software to facilitate typical business processes that organizations need to manage and share large volumes of media—including branding elements, marketing collateral, digital content, videos, and photos.
ADAM software is designed to provide the same efficiencies as enterprise resource planning (ERP) solutions do for product and marketing supply chains. Benefits include reduced costs, improved time-to-market and enhanced control over every step in the digital asset lifecycle. The company’s versatile DAM solution manages an organization’s processes from creation to distribution. It streamlines the asset lifecycle by letting users store, find, and publish all types of assets.
Adobe Systems Incorporated offers the CQ5 DAM solution for digital marketers and publishers. The product’s competitive advantage is its deep integration with Adobe’s CQ5 Web Content Management (WCM) offering, which allows multiple users to access assets across various, siloed systems. Also, while Adobe Creative Suite offers integration points to any DAM provider, use of the Adobe DAM solution results in enhanced integration that is likely to provide a greater competitive advantage.
Adobe CQ5 targets marketing, line of business, sales, and IT employees across various industries including media, financial services, heathcare and life sciences, retail, consumer goods, hotels, public sector, education, automotive, and manufacturing.
Miles 33 offers a DAM solution for editorial and advertising functions. Traditionally, the company’s primary target markets were newspapers, magazines, and book publishers. Most recently, its DAM solutions are serving as multi-media asset management solutions and are finding their way into new markets, such as radio, television, and corporate publishing.
The company recently announced the new TARK4 Multi Media Management solution, which is designed to help media companies consolidate all media assets into a single, centralized, content store complete with specialized production functions, third party plug-ins, and enterprise-wide management tools.
The TARK4 Multi Media Management solution combines the roles of traditional DAM with that of a production and system, creating a unique solution to build an enterprise-wide, multi-media infrastructure.
North Plains provides scalable DAM systems to the publishing, media, and entertainment industries; ad agencies; manufacturing, retail and corporate marketing organizations in the Global 2000; and mid-sized businesses.
TeleScope is North Plains’ modular DAM platform. It enables the secure access, management, and distribution of all digital and rich media content in virtually any file format, across any size organization in any industry. The TeleScope Platform is offered as TeleScope Enterprise, TeleScope OnDemand, TeleScope Video Manger, and TeleScope Publishing Platform.
In addition to providing a foundation for print, DAM enables marketing service providers to optimize their workload as well as extend service offerings and value to their client. North Plains works with several print and marketing service providers that offer white label Software as a Service (SaaS) versions of the North Plains TeleScope solution, which they brand as their own and resell to clients.
OpenText delivers enterprise-class DAM solutions that are ideally suited for organizations looking to implement a system across the entire enterprise. It integrates with OpenText and other enterprise content management (ECM) systems to allow for more efficient use of digital media in sales and marketing, training, customer services, corporate communication, licensing, and product packaging. In addition to general enterprise-class solutions, OpenText offers solutions for marketing and advertising, broadcast and entertainment media, and published media.
The DAM component of the OpenText ECM Suite is delivered by OpenText Media Management, OpenText Media Management On Demand, and OpenText Digital Asset Management for SAP.
OpenText Media Management provides an innovative solution for the intelligent management of digital assets—easy to use, scalable, and flexible, with advanced video and sophisticated workflow capabilities. OpenText Media Management On Demand delivers DAM functionality to marketing and advertising organizations and requires little or no support by internal IT staff. OpenText Digital Asset Management for SAP Solutions enables users to find, manage, control, and distribute digital assets within the context of a transparent content supply chain across many business processes in SAP Business Suite applications.
WAVE Corporation provides its MediaBank DAM solution. The company is positioned to help customers struggling with the task of organizing, managing, and publishing content across multiple platforms. WAVE offers a flexible platform from which to build efficient workflows across multiple business unit. The company serves a number of industries, from automotive manufacturers to telecommunications, working extensively with marketing, advertising, prepress, printing, publishing, and retailer sectors.
MediaBank helps businesses increase profit margins by reducing production efforts and data administration costs. MediaBank can also generate new revenue by capitalizing on Web opportunities, expanding market reach, and improving product quality. As the central information hub for the complex publishing workflows for its broad range of customers, MediaBank provides an extensive and flexible feature set that can be catered to a business’ specific needs.
Widen is a leader in Software as a Service DAM. The company targets the marketing functions of mid- to large-sized companies throughout North America. Industries served include manufacturing, marketing and creative agencies, colleges and universities, non-profits, hospitals and healthcare, medical technology, bio-tech and pharmaceutical, hospitality, food service, retail, consumer products, media and entertainment, paper and packaging, government, and engineering and construction.
Widen provides DAM software to power creative and marketing workflows.
A resource for streamlining creative and marketing workflows, the Widen Media Collective is a Web-based DAM software suite that can be purchased individually or bundled around the core DAM product. Components and functions of the solution include Web-based DAM, appliance DAM system, video asset management, project collaboration, dynamic media building, and catalog publishing.
Xinet offers its WebNative Suite, which provides special features designed for different industries. The company has a major presence in printing and prepress. As the solution’s oldest market, the solution serves those doing print production and creating circulars, catalogs, magazines, and packaging. Xinet is also established in the advertising and publishing market and has many in house marketing customers.
WebNative Suite is a dynamic DAM software environment that dramatically streamlines the collection, access, production, distribution, and archiving of graphic media for advertising, publishing, and corporate communications. This cross-platform system accelerates the creative and production workflow by breaking down barriers between staff, vendors and clients‚ providing powerful tools that can be used to automate notification, distribution, and production.
The DAM Opportunity
From traditional assets to multi-channel and rich media support, DAM solutions are a core element to a strategic and efficient workflow. It is important to consider how the ability to better access and manage key assets—whether they are your own or your customers—improves productivity and overall value