GMC Software, the award-winning leader in Customer Communications Management (CCM), announced today it is the Platinum Sponsor of the 7th annual CCM Executive Roundtable, an enterprise-focused event produced by CCM analyst and consulting firm Madison Advisors. The focus of the event, held March 20-22, 2017 in Orlando, FL, is on the latest CCM trends and process improvements that help enterprises unlock an enriched customer experience.
An educational session on customer journey mapping will be presented by GMC Software’s product marketing manager, Arianna Valentini, on Tuesday March 21 at 2:15 p.m. Valentini will share customer journey mapping best practices, ways to overcome the challenges of managing omnichannel communications throughout the customer’s lifecycle and journey mapping tips attendees can implement immediately at their own organizations. Additionally, Valentini will provide a brief overview of GMC Inspire Customer Journey Mapping, which is part of the GMC Inspire platform, recognized by Gartner as a leading CCM solution.
“A customer’s experience with a company—often more so than the price of its products or services—can make or break the chance for an ongoing relationship,” said Scott Draeger, VP of Product, GMC Software. “This puts a company’s customer communications management strategy in a critical position within an organization. We are proud to be a part of this event that focuses so correctly on CCM as a customer experience game-changer.”