IWCO Direct, a leading provider of direct marketing strategy and solutions, announced it has achieved Idealliance® G7® Master Qualification, awarded by Idealliance, a not-for-profit industry group dedicated to guiding print production best practices, specifications, and standards worldwide. The qualification applies to IWCO Direct’s lithographic and digital inkjet technologies across all of its facilities.
G7 Master Qualification is Idealliance’s industry-leading set of best practices for achieving gray balance and is the driving force for achieving visual similarity across all print processes. The application of this method enables printers to reproduce a similar visual appearance across all printing types and substrates.
IWCO Direct first achieved G7 Master Qualification for its lithographic press operations in Chanhassen, Minn. and Hamburg, Pa. in 2013. Demonstrating its commitment to high-quality color reproduction across its industry-leading inkjet platform, IWCO Direct recently devoted significant time and resources to expanding its G7 Master Qualification to include consistent color reproduction on its full-color, variable-content inkjet devices as well, reflecting the growing use of all-digital workflows to drive relevancy and performance in direct mail campaigns. Since adopting the G7 method, IWCO Direct has continually maintained and enhanced its corporate color management program and considers achieving G7 Master Qualification for its inkjet devices an important step in that process.
“Color quality and repeatability are extremely important for the integrity of our customers’ brands,” stated Jim Andersen, CEO of IWCO Direct. “Through our commitment to the G7 method and dedication to color management across our entire platform, our customers are assured of precision and consistency. This remains true regardless of which IWCO Direct facility produces the materials or what technology is used.”
In addition to the G7 Master Qualification of its print production processes, several members of IWCO Direct’s color management and operations teams are Certified G7 Experts, ensuring that the company maintains consistency and quality in proofing, brand color management and print processes across all technologies.