Kodak customers are implementing its award-winning KODAK PROSPER Press Platform to enable their transformation from offset to digital inkjet printing. Kodak’s continued focus on developing innovative inkjet technology has delivered a strong breadth of applications and exciting customer wins across all regions. Through Q2 of 2015, the KODAK PROSPER Press Platform portfolio has achieved significant year over year growth in press placements.
Until recently, inkjet capabilities have been limited, confining business models and forcing print service providers to make compromises. Kodak is the only digital inkjet provider that has expertise and intellectual property born out of offset legacy. With continued pipeline growth, significant investments in research and development and more customers available to share their experience with KODAK PROSPER Presses, Kodak expects the balance of 2015 and 2016 to be another year of continued success.
On Sunday, Sept. 13 at GRAPH EXPO 15, the KODAK PROSPER 6000 Presses received an InterTech™ Technology Award during the Printing Industries of America (PIA) 2015 Premier Print Awards Gala. From book publishing to commercial printing to newspapers, the KODAK PROSPER 6000 Presses allow print service providers to operate with more agility and seamlessly adapt to the changing demands of the business and its customers.
Customer Success with the KODAK PROSPER Press and S-Series Imprinting Systems Platform
Sogemedia is a media company based in Paris that specializes in producing and editing weekly localized news publications. Sogemedia will be using the KODAK PROSPER 6000C Press beginning this fall to create more relevant content based on a reader’s location. The KODAK PROSPER 6000C Press with Intelligent Print System (IPS) is well suited for the demands of print operations that produce a wide range of paper substrates. Sogemedia can now more easily and quickly print regional newspapers in order to provide localized content to its readers, in addition to offering regionalized advertising opportunities to local businesses.
Kodak has recently announced a similarly progressive newspaper printing model in establishing a neighboring publishing company in the Channel Islands, KP Services (Jersey) Limited. The operation will leverage two KODAK PROSPER 6000P Presses for a fully-automated changeover between tabloid and broadsheet formats, effectively reducing its supply chain.
Japs-Olson is a leading direct mail and commercial print service provider that has leveraged Kodak’s digital inkjet technology for 18 years. The company has deployed the KODAK PROSPER 6000C Press to satisfy its growing demand for high-quality, four-color variable direct mail printing for more effective target marketing. The configuration has both a roll-to-roll and sheeting capability to further grow its applications.
Gannett Co., Inc. is a next-generation media company that empowers communities to connect, act and thrive. The company will be adding a KODAK PROSPER 5000XLi Press to help meet the growing demand for delivery of more timely news, relevant content and custom advertising to its Pacific Daily News subscribers. The Pacific Daily News is Guam’s oldest daily newspaper and is distributed throughout Guam and the Marianas with a daily circulation of approximately 20,000. To better meet the needs of its subscribers, The Pacific Daily News produces several quarterly and annual magazines, special sections and weekly supplements. As run lengths decrease, Gannett Co., Inc. will be able to efficiently manage a spectrum of publications and deadlines within its Pacific Daily News brand. The offset-class output, advanced inkjet printing and exceptional production reliability of the KODAK PROSPER 5000XLi Press will enable Gannett Co., Inc. to enhance the way it quickly delivers news and information to its audiences.
The Boston Globe is a multiple Pulitzer Prize-winning daily newspaper based in Boston, Mass., with a daily circulation of around 200,000. In support of a customer’s marketing objectives of creating stronger brand loyalty with consumers, The Boston Globe has developed a variable print campaign leveraging two KODAK S20 Imprinting Systems for a popular retail food chain where they will print unique promotional codes to drive consumers to a website, ultimately driving a customer loyalty program.
Kruger Publication Papers Inc. is a major producer of publication papers, whose products are sold around the world. It is also a leader in paper and paperboard recycling in North America. A joint venture between Kruger and Kodak is bringing the first true, lightweight coated paper to market for digital inkjet production. Prior to that, certain applications had been out of reach of digital production due to limitations in paper and printing technology. Kodak selected the type of inkjet treatment to be placed in the paper as well as managed the testing environment and feedback during production. It also shared application knowledge that helped determine which paper type to develop first. The collaboration brings lightweight coated paper to market for catalog and retail flyer applications, removing the paper barrier and facilitating the migration from offset to digital inkjet printing. Kruger’s new Krujet paper has received the ‘Four Diamond’ Paper Rating from Kodak.
“We’ve reached a major milestone with Kodak’s digital technology by being able to bring the production of our inserts in house for the first time without acquiring daunting costs,” said Richard Masotta, VP of Operations, The Boston Globe. “As most people know, the print business can be extremely competitive, often times yielding narrow profit margins. By implementing digital printing technology, we can better differentiate ourselves in the market and benefit from stronger attachments to consumers through micro-zoning and better target marketing, which all leads to a stronger vantage point for our customers.”
“The print industry is embarking on a paradigm shift and we at Kruger are very grateful to be among the agents of change,” said Balazs Tolnai, General Manager of Technology, Kruger Inc., Industrial Products Division. “Our transition from offset to inkjet creates new business opportunities that before were not possible due to quality, productivity and economic challenges. Kodak not only helped make that transition smooth and successful, but also offered an invaluable learning experience that we will be able to turn into endless options for our customers.”