Just in time for the Memorial Day holiday, Lay’s potato chips, one of the marquee brands from PepsiCo’s Frito-Lay division, today kicked off its “Lay’s Summer Days” campaign – encouraging fans to create custom digital bags of Lay’s potato chips featuring photos of their favorite summer moments. To further add to the summer fun, thousands of lucky fans also will receive a real-life customized bag of Lay’s Classic potato chips featuring their photo – offering consumers personalized packaging for the first time in the brand’s history.
Starting today through July 4, 2015, fans can visit www.lays.com to experience the Lay’s Summer Bag Creator. The interactive tool allows fans to upload a summer photo, caption it and receive a digital version of a Lay’s potato chips bag featuring their photo to share with family and friends on social media. The first 10,000 approved submissions also will be created as real-life bags of Lay’s potato chips and sent to consumers to enjoy this summer.
“Summer is all about creating memories that last a lifetime, and we are always excited to play a role in those experiences,” said Tina Mahal, senior director of marketing, Frito-Lay North America. “The ‘Lay’s Summer Days’ promotion is a way for us to celebrate our fans and the season by personalizing their connection with the brand in fun, unique way.”
Throughout the summer, the Lay’s brand also will unveil summer-themed packaging, featuring a variety of summer moments as well as a first-of-its-kind sun-activated bag that reveals special summer imagery when exposed to sunlight. The sun-activated bag will be available at major retailers nationwide leading up to the July 4th holiday weekend. Consumers also will have the opportunity to redeem codes found on specially marked packages of Lay’s potato chips to receive Lay’s-branded swag which includes tote bags, flip-flops, water bottles, UV-activated tank tops and more. In addition, consumers can win other summer-themed prizes, including kayaks, paddle boards, bicycles – even a convertible-style automobile and an all-inclusive summer getaway. To learn more, visit www.lays.com.
The “Lay’s Summer Days” promotion will be supported through online advertising, social media and in-store point-of-sale displays.