Officially announcing its entrance into the craft beer labeling market, Mactac® Roll Label has launched a new line of all-temperature pressure-sensitive paper and film craft beer labels.
Designed to meet the unique needs of today’s craft beer brand owners, Mactac’s new craft beer labels are specially formulated with a variety of facestocks and finishes. With roughly 13 products available, Mactac offers semi-gloss, white and clear film options for bottle applications as well as chrome films for cans.
“Craft beer packaging is all about shelf appeal and today’s brand owners are trying to capture a certain look, with only seconds to persuade potential customers,” says Kim Hensley, marketing manager, Mactac Performance Adhesives. “Often, this means the labels on bottles and cans are just as important as the liquid inside. With a goal to stand out as much as possible at the point of sale, brand owners are seeking labels with special effects that give the perception of quality – such as varnishes, textures, the ‘no label look’ and specialty inks, in addition to vibrant, colorful labeling solutions.”
With nearly 60 years in the pressure-sensitive adhesive business, Mactac has decades of experience and expertise in producing pressure-sensitive label solutions with a variety of unique specialty finishes and high-performance adhesive attributes.
Featuring the latest in Mactac’s all-temperature adhesive technology, the new craft beer label solutions are all designed with either Mactac’s industry-leading 640-AT acrylic adhesive or the company’s newest ground-breaking CHILL AT™ hot-melt rubber adhesive. Both adhesives are ideal for cold and damp environments, as well as elevated temperatures. They also contain water resistance properties, maintaining adhesive integrity and aesthetic appeal if exposed to water or moisture.
Converters and printers alike will appreciate that Mactac’s craft beer label solutions allow short- and medium-run label jobs and are available under Mactac’s Precise Program, which allows customers to order less material for smaller runs – an extremely beneficial value-addition in the craft beer labeling market.