Designed to add creativity and enhanced functionality to direct mail marketing applications, Mactac Distributor Products announces the launch of MacMail.
The new pressure-sensitive sheets product (HM1971) was developed specifically for direct mail marketing applications, which are once again becoming an effective and upwardly trending form of brand advertising. According to the 2018 DMA Statistical Fact Book, the USPS documented 121.2 billion pieces of mail were received in U.S. households in 2017.
“The direct mail market is hot! Printed pieces are impactful, interesting and powerful – offering the perfect addition to integrated marketing efforts,” said Nate Gill, product manager, Mactac Distributor Products. “Mactac’s new MacMail sheets product gives printers and designers a foundation for producing creative and functional pieces for their customers.”
MacMail is digital toner fusion and offset printable. It features a 9-pt. thickness – effectively meeting the minimum requirements set by the United States Postal Service (USPS) – and has been evaluated by USPS for automation compatibility.