MBO America continues to educate to the industry at large about The New MBO philosophy, which highlights the company’s progressive move into the digital finishing space, and further spreading the awareness that MBO is “more than the folders” for which the company is renowned. This most recent initiative took place at the annual Inkjet Summit, held recently in Ponte Vedra Beach, Florida, where MBO executives and customers shared in success stories of the most comprehensive range of digital and hybrid postpress equipment in the marketplace.
MBO America Director of Sales, Lance Martin, says: “We were very happy to see the pace that the inkjet industry is growing, and the amount of information available to attendees at this year’s Inkjet Summit. We’re very positive about MBO’s position on the leading edge of the inkjet industry.”
The New MBO Lives On
The New MBO, introduced last year during MBO America’s 30th anniversary year, is the product of a decade of development and a highly precise acquisition strategy, and additionally celebrates a new state-of-the-art headquarters and demonstration center.
MBO America, strategically located in Marlton, NJ, broadly serves the Pharmaceutical, Commercial Finishing, Packaging, Die Cutting, and Digital Finishing sectors in the Americas. From intricate folds and die-cuts to niche packaging with special standards, MBO edges out the competition with next-generation achievements in direct to finish, speed, and flexibility.
At the Show
At the annual Inkjet Summit, MBO America executives presented more on the company’s variable finishing lines to both direct mail and book focus groups. MBO America customer Nate Milliken of Epsilon was in one of the well-attended sessions, and shared his experience with MBO technology: “To give you an idea of how thorough and forward-thinking MBO America is, MBO Director of Sales Lance Martin had worked with us personally on lines in the past, and we recently came to him with an idea about a special inline folding unit.
“Our first conversation about it took place on a Friday, they had a purchasing order completed that Monday, the machine was shipped that Tuesday, installed on Thursday, and we were running production the next day (Friday), completing 1.2 million self-mailers over the weekend and mailing on Monday!”
Milliken says Epsilon suffered an unexpected setback in paper delivery, but the production throughput increase they realized with newly installed score/plow fold unit allowed the company to meet and actually beat the original completion date. “Our paper supplier couldn’t deliver us stock fast enough! This is a truly high productivity machine,” he says.
“We hear these types of stories all of the time,” Martin says, “but to have one of our very own customers in attendance at this event, and hear him tell first-hand of how hard we work to get our customers the most applicable technology, and how dedicated we are to get them up and running quickly; was really a great way to round out our session.”
Direct Mail Finishing Systems by MBO
MBO America’s Direct Mail Finishing Systems feature modules from MBO and partner company Bograma; and specialty finishing experts, Herzog + Heymann. The modularity of these solutions allows for card affixing, tipping, plowfolding, gluing, die cutting, inkjet printing, and more.
The highly adaptable 091.1 Transport System features heat resistant vacuum belts which allow finishers to mount UV imaging and drying systems directly inline. The 091.1 Transport System features “workload awareness,” to achieve optimum control and throughput, regardless of product size and spacing throughout the duration of transport (*especially important when plowfolding at high-speeds).
The popular Bograma die cutting solutions were designed for a wide range of paper stocks and die cutting requirements. The speed and precision of the BSR 550 Servo Rotary Die Cutter makes it an ideal option for coupon books, pop-up mailers, contour cut pieces, and much more.
“More than Folders…”
MBO America has long been synonymous with high quality, reliable folders, but the company’s extensive R&D has resulted in a seamless and successful expansion into the digital finishing space.
“Events such as the Inkjet Summit are truly eye-opening for most attendees because they have the chance to learn about solutions and opportunities that they may not have known were possible,” Martin says. “From a finishing standpoint, we cannot emphasize how important it is for companies to do extensive research into all options available to them.
“Many companies do not realize that there are actually options regarding the finishing solutions you implement, especially when dealing with so-called ‘packaged’ lines that some global conglomerates mandate. We’ve had many customers come to us after having been frustrated by these situations, and when we show them what our technology can do, they are amazed! MBO is still the best option for producing folders, and now we are so much more.”