Color-Logic–the leader in metallic color communication and decorative effects–has released two new videos showing how designers can create anti-counterfeiting effects when using digital. Discussing the technique, Color-Logic Director of Sales and Marketing Mark Geeves commented: “The Color-Logic technology has always enabled brands to impart the WOW factor to their products, as well as provide brands with quicker time-to-market and more economical press runs. Now, Color-Logic enables brands of all sizes to implement a first level of security using white and CMYK ink sets on digital presses.” Richard Ainge, Color-Logic CTO, added: “Color-Logic variable metallic data executed on a digital press can provide brands of all sizes with not only personalization, but a first level of anti-counterfeiting security as well. Color-Logic design tools, together with commonly used variable data tools like XMPie or HP Smart Stream Designer, easily provides brands with basic anti-counterfeiting features. The Color-Logic system eliminates the need for white ink masks, so every label, carton, shrink sleeve, coupon, or other marketing piece printed on a reflective substrate can include variable metallic features.”
Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.