Not just for offset anymore, the newly expanded METRO® line of quality pressure-sensitive papers now includes papers and vinyls for the digital market. Responding to customer demands for high-quality, reliable products for HP Indigo and Toner Fusion presses, MACtac® Distributor Products launched METRO Digital. The new METRO swatchbook now encompasses both product lines.
Paper merchants and printers can view METRO and METRO Digital swatches to assist in choosing the right finish and adhesive to complete important jobs. The new book is organized for ease of use and offers a great solution as a quick reference guide. The bright blue color scheme carries throughout the book and the new icons and graphics provide an added aesthetic.
“At MACtac, we’re highly invested in the success of the commercial print industry, which is why we created this new tool for our merchant partners and commercial print shops,” said Amy Swaile, associate marketing manager, MACtac Distributor Products. “Manufactured on the same asset platforms as the industry’s premium pressure-sensitive brand, Starliner® , METRO and METRO Digital provide the high quality, value and consistent performance required by printers. The new swatchbook is the perfect vehicle to display these features in a format that printers will find easy to use.”
METRO is MACtac’s value line of pressure-sensitive sheet products, offering both value and dependable performance. Fluorescent and color paper choices are included. METRO products are ideal for a wide spectrum of applications including point-of-purchase displays, package identity, address, routing and shipping labels.
METRO Digital papers and vinyls offer a competitive edge for small run/variable data jobs for numerous applications including labels, variable information labels, retail, small signage, POP displays, product identification and more.
Commercial printers and merchant partners can contact their MACtac sales representative to request their copy of the newly published METRO Digital stock selector.