Pitney Bowes Inc. (NYSE: PBI), a global technology company that provides innovative products and solutions to power commerce, today announced that its Mailstream Engage Direct Marketing Solution will be available to marketers and mail service providers across Europe. The solution will be demonstrated in booth P5 at Hunkeler Innovationdays, 23-26 February in Lucerne, Switzerland.
Mailstream Engage is a compact, but powerful direct mail solution characterized by the unique and proprietary fold of its output. It combines digital print and variable data software to produce high impact, personalized, full color packets from standard A4-size paper in a single pass. The solution, which has been proven to deliver double-digit response rates, enables marketers to:
• create a personalized packet that has full color print on the inside and out
• include reply envelopes, membership cards, business cards and magnets
• create tighter integration of physical and digital communication channels
• reduce the costs and operational inefficiencies associated with purchasing and storing traditional envelopes.
“This is a truly unique direct marketing solution with endless creative possibilities to help enhance customer engagement and boost response rates,” said Grant Miller, Vice President, Global Strategic Product Management, Pitney Bowes. “Clients in the US, Canada, Brazil, Australia and New Zealand are already using Mailstream Engage to create high-impact mailpieces that are so different from everything else in the mailbox that recipients cannot resist opening them. The software that drives this solution helps to precisely and accurately ensure that every mailpiece is carrying the right message and reaching the right person at the right time. We are pleased to exhibit this solution at Hunkeler Innovationdays and announce its availability in Europe.”
Pitney Bowes guides its clients through the complex worlds of digital and physical, to drive growth and create meaningful impact. Mailstream Engage is a perfect example of this commitment to clients.