By Cassandra Balentine
Part 2 of 2
Print providers implement a range of technologies to help brand owners combat counterfeiting. A variety of covert and overt solutions are available, including specialty inks, substrates, and software.
Authentication devices, red/invisible ink, and microtext, are just a few examples. Here we present several products and features dedicated to making printed output more secure.
On the Market
Here we highlight security products that protect printed documents.
The Authentix portfolio of in product and on product security technologies help manage and mitigate the potential of diversion, dilution, adulteration, and counterfeiting of over ten billion products per year. The company has more than 25 years of experience in security. This includes many premier products, currencies, and other products like fuel and crude oil. Technologies include security inks, proprietary detection, and data visualization.
BSecure Ltd. offers the BeSure machine readable counterfeit protection solution, which is based on two elements—Taggant-based security ink, which is compatible with digital presses such as HP Indigo and others on inkjet systems. BSecure develops and markets new technologies and techniques for the document and product security, for protection and prevention of counterfeiting, forgery, brand piracy, product tampering, and gray market diversion.
Canon Solutions America works with various industry providers to help educate its customers on their options and help them implement document security solutions.
DSS offers an array of print-based secure anti-reproduction and authentication features. These are viable on both traditional and digital print platforms. They utilize the normal colors, inks, and toners are already found on that press. The reproduction deterrents offer hidden warning messages that appear upon attempted duplication. They use these printed security features along with its smartphone authentication system—Authentiguard—to authenticate the product using a smartphone application.
Haiyaa VariPrint is a standalone product specialized to the variable data printing market. It enables users to merge high-volume personalized data such as text, image, vector, barcode, or dynamic chart into a customized template and print at the rated speed of the printer. The Haiyaa full random verification code anti-counterfeiting optional module is a technology that allows many manufacturers to protect products and services.
HP Indigo offers a range of security and brand protection solutions for advanced anti-counterfeiting and diversion. Among these offerings are plug-and-play solutions available through HP SmartStream Designer, including microtext fonts, micro two-dimensional barcodes, and guilloche. Security inks are also available with the HP Indigo, including HP Indigo ElectroInk Invisible yellow and blue; and RainbowSecure machine readable infrared ink from VerifyMe; GoSure machine readable taggant ink from BSecure; and the Sherlox suite of machine readable taggant ink and from Authentix. Further, HP Indigo presents protected track-and-trace software solutions including HP link, Advanced Track & Trace, Prooftag FiberTag, MicroFocus, and ScanTrust.
Ricoh offers Invisible Red toner for the fifth color station of its RICOH Pro C7100X and RICOH Pro C7200X series presses. Invisible Red empowers users to print text, codes, and images that are only visible to the human eye when placed under a UV light. Invisible red toner is ideal for entry-level security applications, including coupons, tickets, and promotional materials.
S-One Labels & Packaging offers HP Indigo press owners solutions such as inks that illuminate under special lights or are read using application-based authentication products. The company offers HP Indigo ElectroInk Security 523, which is produced by VerifyMe. It also offers the VeriPAS mobile phone authenticator and software that can be used in the field.
VerifyMe, Inc. is a global technology solutions company delivering brand protection offerings to mitigate counterfeiting, product diversion, and illicit trade. It offers overt and covert authentication solutions, combined with cloud-based track-and-trace software to provide real-time updates to the movement of products through their distribution chains. Its Rainbow Secure covert ink provides invisible non-UV covert serialization and authentication deployed through variable digital printing on HP Indigo printing systems. The VeriPAS cloud-based software system enables smartphone tracking and authentication, utilizing the power of invisible decoding and verification in the field, for tracking and investigating product diversion and counterfeiting.
Xeikon offers high-resolution digital printing, which is the base for microtext, hidden patterns, and guilloches. Also, the company developed security features within its toner technology. Some of these are standard and available to other customers and therefore easy to implement. Other solutions are developed for distinct projects and unique made available for specific applications like taggant toners. Via its workflow software, unique features are available such as variable patterns, hidden codings, and track-and trace-functionality.
Xerox specialty imaging effects for security printing include microtext, hidden fluorescent marks, hidden infrared marks, pantographs, correlation marks, and gloss marks. These features are supported across all Xerox printer products and do not require special toner or paper. Integrating Xerox specialty imaging effects to any printed piece makes it difficult to copy or reproduce documents. Using multiple effects on an application and combining with variable data makes it even more difficult.
Many printed documents benefit from added security measures that prevent fraud and deter counterfeiters. Digital print providers can easily offer peace of mind with a variety of security features such as specialty inks, variable data, and microtext. Additionally, print providers can invest in software solutions that further add security to printed output.
Jan2020, DPS Magazine