Rockford-based creative agency Trekk recently rebranded Accent Opaque, a premium paper line from renowned global manufacturer International Paper. The initiative includes a fresh brand identity, new collateral, event traffic drivers, content marketing, lead nurturing campaigns, and a completely new website.
The new Accent brand pays homage to International Paper’s rich history while speaking to a modern audience of designers, printers, and paper merchants. The website provides inspiration and educational resources aimed at building a community of Accent users while generating new leads for the International Paper sales team. It includes:
• A gallery of creative projects printed on Accent paper
• Blog content specifically targeted at designers and printers
• A library of all the Accent video content and downloadable resources
Trekk will continue to add new features and tools to the site in 2019.