XMPie®, the leading provider of personalized communication and cross media software, today announces a partnership with UK based MultiChannelMachine (MCM). With their extensive experience with XMPie variable data solutions, MCM will offer their technology integration services and creative marketing expertise directly to XMPie customers in Europe.
“MCM understands the disruptive power of our personalization technology to transform customer behavior and expectations across the board,” said Jonny Miller, VP Worldwide Customer Operations & Business Development, XMPie. “This collaboration reflects our confidence in MCM’s distinctive abilities to ensure that their clients engage their customers at every touch point in the customer experience lifecycle and hit their targets.”
XMPie technology is the foundation of MCM’s service, enabling clients to stress-test their marketing strategy with an affordable, managed solution for personalized, automated and integrated cross-media marketing engagement.
“To succeed with their campaigns, marketers today must embrace a technological, data-driven, mobile, social, and interactive approach,” said Bill Lanyon, Principal at MCM. “As a certified XMPie partner, XMPie customers will be able to benefit from our industry experience, hands-on support and Agile philosophy to help them to develop, integrate and implement their variable data and cross channel campaigns.”