January 2016 15

Dare to Be Different

Print providers strive to differentiate their products. One way to escape commodity pricing is to provide value-added output that others are not offering.

A Wider Photo Finish

With the prevalence of online photo sharing opportunities, printed pictures have impact.

Shades of Gray

B&W output is an important capability for many print environments.

Investing to Keep Up

Direct mail is a staple found in many commercial print houses While the application itself isn’t new, digital propels it to great heights.

Automated Workflow

When a company is able to successfully manage data, variable printing becomes simplified.

Direct mail embraces the possibilities of digital print. Variable data is cost effective when run on a digital press and today’s direct mail pieces require some form of variability to make recipients stand up and raise their hand.

All the Mail

Direct mail isn’t the only type of mail product out there, although it is one heavily discussed. When it comes to print and mail centers, a number of other products and services are offered.