Madison Advisors today announced an agreement with Xerox Corporation to include Xerox’s expansive inkjet press portfolio as part of its business development and market expansion resources for customers in the enterprise in-plant production print and service provider market. The agreement will allow Xerox to provide the insights and technology tools customers need to make informed decisions about new inkjet technology and the market opportunities available to them.
Together, Madison Advisors and Xerox will develop strategic insight and go-to-market strategies focused on technology and workflow optimization for Xerox and its customers. The full benefits of production inkjet technology can only be achieved through careful consideration of customer specific documents, industry specific regulations and the enterprise’s respective customer communications governance policies. Enterprise in-plant print operations are positioned uniquely to take advantage of the combination of Xerox’s industry leading technology and Madison Advisors’ acute market insights to maximize an enterprise’s investment and enhance their core business.
“The customer journey to acquire high speed inkjet print technology requires understanding how the technology aligns with their current applications and workflows so they can see the path forward to new opportunities and business growth,” said Steve Welkley, vice president, Production Inkjet Sales, Xerox. “By working with Madison Advisors, we’re arming our customers with the critical information they need to make the most informed purchasing decisions about inkjet technology as well as resources to help them maximize their investments over time.”
Madison Advisors has been on the forefront of digital business communications technology for more than 18 years, advising technology and equipment vendors, print and communications service providers, and their customers about strategy, sales, operations and workflow to help them grow and transform their businesses.