In a rapidly evolving landscape, the demand for highly tailored and customizable labels has surged, compelling converters to seek media optimized for various digital print technologies. UPM Raflatac’s pioneering approach recognizes this need, providing materials uniquely optimized for different digital print technologies, rather than simply offering standard laminates.
Meeting Converters’ Demand: Optimized Media for Different Digital Print Technologies
Converters face a crucial challenge in the digital printing realm: the need for media that aligns seamlessly with diverse digital print technologies. UPM Raflatac acknowledges this demand and offers a range of materials optimized for distinct digital print technologies, catering to inkjet, toner, and other specific digital printing methods. These optimized materials are not mere laminates but are purposefully designed to enhance the efficiency and output quality of the label production process.
The Unique Characters of Media Optimized for Digital Printing
Compatibility with Various Substrates: UPM Raflatac’s optimized media demonstrate compatibility with a wide array of substrates, ensuring versatility in label production. Whether for paper, film, or other specialized substrates, these materials adapt seamlessly to the varying needs of different label applications.
Specialty Finishes and Textures: UPM Raflatac’s optimized media offer specialty finishes and textures, providing a range of aesthetic choices for label designs. Converters can create labels with unique tactile sensations, from glossy to matte, catering to diverse branding requirements.
Tailored Performance: UPM Raflatac utilizes strategic partnerships with OEMs to deliver even more tailored solutions. Through this collaboration, UPM Raflatac ensures that its digital printing materials and technology integrate seamlessly with the machinery and processes of partnering OEMs, optimizing the labeling and packaging experience for end-users.
“We work closely with various digital printing OEMs, qualify our products, and identify the best performance so our customer gets the best solution for their needs. We identify each technologies capabilities and limitations so our customers are aware of what they should expect for their printers and PS labels performances. We also work with OEMS for their upcoming new developments, so when they ready, we are ready with them,” said Kirit Naik, Global Director, Digital Printing Technologies.
UPM Raflatac’s Digital Printing: Versatility Across Industries
The versatility of UPM Raflatac’s Digital Printing extends across a diverse spectrum of industries, enhancing branding and packaging. From food & beverage, cosmetics & personal care, pharmaceuticals to logistics, their digital printing solutions cater to various sectors, providing superior quality and adaptability.
Commitment to Sustainability
UPM Raflatac’s digital printing solutions are intricately woven with a commitment to sustainability. Utilizing responsibly sourced materials and the latest digital printing techniques, UPM Raflatac significantly contributes to more sustainable labeling practices.
Using the Digital Label Materials Finder
The UPM Raflatac website provides a comprehensive Digital Label Materials Finder, guiding businesses to discover the most suitable label materials for their specific digital printing needs. By leveraging this tool, companies can explore a wide array of digital label materials, enabling them to make informed decisions based on their unique requirements.
“We offer sustainability-based products to many different digital printing technologies. Some digital printing technologies can manage conventional label products and some digital technologies require specific chemistry. We list our qualified products for each technology in our user-friendly labels materials finder tools where customers can find the suitable materials for the choice of their printers,” said Naik.
Unleash creativity with UPM Raflatac’s digital printing solutions and make a lasting brand impact with labels that narrate your story.
Nov2023, DPS Magazine