11.1.16 Propago, a cloud-based Marketing Asset Management software firm headquartered in Austin, TX, has released native cXML PunchOut support for eProcurement connection capabilities. The cXML PunchOut protocol is the most commonly used method of connecting a procurement application to a supplier’s web-based shopping cart.
“By adding full-cycle cXML PunchOut support, our clients can extend their reach by offering enterprise level integrations to anyone,” says Rick Aberle, CEO of Propago. “By adding native cXML support directly in Propago our clients won’t need to incur outside expenses from either software purchases or consulting fees to support their largest opportunities.”
The Propago platform’s support for cXML enables trusted supply chain partners (such as: commercial printers, promotional, and apparel companies) to offer the full power of Propago’s marketing asset management platform through a company’s eProcurement system. End users can utilize Propago’s robust personalization engine, browse the entire marketing catalog and order while remaining in compliance with enterprise procurement processes.
Enterprises use eProcurement systems to increase efficiency and ensure that company-mandated procurement policies are used. PunchOut support provides buyers with the ability to purchase goods from a Propago portal while adhering to those policies.
Headquartered in Austin, TX, Propago was started within a large commercial printing conglomerate as an internal application to serve clients and support backend operations for those clients. Established as a simple and straightforward solution to simplify and streamline production and fulfillment processes, Propago gradually matured over the years to become a comprehensive marketing management and fulfillment platform. In 2015, the team responsible for building and maintaining the Propago platform was given the opportunity to spin the technology away from the parent company and form a completely stand-alone organization.