Software developer, Taopix, announces major commercial enhancements to its personalised photo book and gift platform.
Taopix software already gives PSP’s the power to ‘white label’ an entire photo commerce platform for retailers. This customisation includes products, pricing, brand look and feel, use of the brand’s own shopping cart and personalised emails. In this scenario, the print service provider is purely providing a manufacturing service; the retail partner takes responsibility for all sales and marketing activity.
The Taopix platform allows retailers to offer a wide range of photo-centric products that can be ordered by their customers via smartphone, tablet or larger screen devices. These include highly customisable calendars, prints and enlargements as well as quick photo books. Print ready orders are then delivered automatically to the production location.
Taopix has also developed a powerful range of APIs that give the retailer the freedom to use the Taopix Designers inside an existing e-commerce platform that manages customer logins, accounts, product management, basket and checkout.
James Gray, Taopix CEO, commented: “Taopix has empowered today’s Print Service Providers to approach their customers with a truly unique offering – instead of trying to sell more print, why not help their customers to sell more? The benefits are huge and result in a stronger partnership, access to a ready made customer base and the prospect of massively increasing revenue for all a parties involved.”
“Retailers love the idea of having new products to sell without holding stock and they can also benefit from additional footfall in store by using the ‘Collect from Store’ shipping option. More importantly, Taopix should be considered as a customer data collection tool that retailers can monetise long into the future.”
For drupa 2016 visitors, the Taopix stand will be in Hall 7a, F01. Anyone who wishes to book a personal meeting during the show should visit bit.ly/tpxdrupa and register for a demo or a meeting with a member of the Taopix team. Taopix will also have a presence on the Imaging Solutions booth (Hall 14, B15) and HP’s stand in Hall 17.