XMPie, a Xerox (NYSE: XRX) Company, debuts PersonalEffect 8.0, introducing a novel breakthrough approach for integrating digital media in cross media communications. Marketers now have the freedom to fully leverage state-of-the-art Web, email, and mobile media technologies while still ensuring that all personalized touch-points in the communications stream – print and digital – are synchronized perfectly. With PE 8.0, marketers are able to uniquely deliver on the promise of modern, integrated and consistent brand experiences, across all channels, without having to tradeoff media capabilities, presentation or design.
This innovation that PE 8.0 introduces is highly valuable due to two major trends in multichannel individualized communications. On the one hand, print is recognized as a powerful ingredient in multichannel campaigns, especially because it is a tangible, memorable medium, and often a better “dialogue opener” than online channels such as email or banner ads. On the other hand, according to CMO Insights, the marketing spend for online digital media continues to grow, and by 2019 will account for more than 75% of the marketing budget. Hence, a cross media solution that fully embraces cutting-edge Digital communications, and enables print as an integral component in the mix, is crucial for delivering highly effective personalized marketing.
“XMPie’s latest generation of PersonalEffect can be a real gam¬¬¬e-changer. I already have a lot of creative ideas in my head around how to incorporate some awesome web and mobile ideas,” Paul J. DeSantis, CIO, ANRO.
PersonalEffect 8.0 updates include:
• New level of integration: The Circle GUI now optionally powers the PersonalEffect uProduce dashboard, resulting in a sleek and unified user experience that offers a clear operational view for managing touch points and deploying and monitoring the entire multichannel campaign.
“PersonalEffect 8.0 brings a real breakthrough in multichannel marketing technology,” said Ayelet Szabo-Melamed, product marketing manager, XMPie, A Xerox Company. “The software enables ultramodern design and development for online digital media content to coexist synergistically and consistently with state-of-the-art design and development for print media.”
PersonalEffect at Graph Expo 15
PersonalEffect 8.0 will be on display in Xerox’s booth #613 at Graph Expo 15.
As voted on by the readers of Quick Printing, PersonalEffect (7.0) won the VDP Software category in the Readers’ Choice Top Products Awards. The awards recognize breakthrough products that are causing the most excitement in the industry and have been a valuable asset to commercial print businesses over the last year.
PersonalEffect 8.0 will be available to all markets at the end of October.