AppForum 2015 is happening in less than two weeks and PODi, the Digital Printing Initiative, has added a new session to make it even more valuable. This is a panel of three buyers of print and marketing services who will share their personal opinions on what drives them to make solution purchase decisions. The panel will consist of Erin Monfort, Production Specialist for Catholic Relief Services, Pat Hallenbeck, Sourcing and Procurement for The Walt Disney Company, and Bree Mars, Production and Scheduling Specialist for Hilton Grand Vacations and will be moderated by Frances Cicogna from Canon USA.
“This is a rare and valuable opportunity to glimpse what is going on in the minds of your prospects as they read your emails, answer your calls, or listen to your presentations,” says Dave Erlandson, PODi General Manager. “The information learned in this session alone could justify attending the conference,” he continues.
Some of the questions these print solution buyer panelists will face include:
How do people get to you and what captures your attention?
What does a really good sales call look like?
What types of approaches or incidents really turn you off?
What is the process by which you buy solutions?
What are your expectations at the first meeting?
What do you expect in terms of communication as the project goes forward?
How do you finalize a buy decision?
It is not too late to register for the AppForum conference. Register using code AF15_Press50 to get half off the conference price and then reserve your room at Harrah’s using the AppForum group rate or negotiate a better deal on your own. Visit www.appforum.org for more details on the conference. The 2015 AppForum Digital Printing Conference will occur May 11 – 13 at Harrah’s in Las Vegas.