Appleton Coated expands its Ethos Enhanced Inkjet adding 45, 50, 60, 70 and 80 lb Text to the existing 7- and 9-point Covers. This unique product offers a smooth, silk, coated-like feel for high-speed inkjet presses. Ethos Enhanced Inkjet has high-bright, blue-white shade and is designed to provide enhanced image quality and improved color vibrancy in comparison to standard uncoated inkjet papers.
“Market feedback from inkjet press owners – utilizing both dye- and pigment-based inks – has been uniformly positive. On-press performance, image quality, ink density, and color fidelity is exceeding their expectations and that of their standard uncoated substrates.” says John Mazuroski, Appleton Coated’s vice president uncoated and specialty products. He continues, “This high-performance, uncoated paper works on multiple inkjet platforms, making it ideal for many applications. It is giving our customers a high-quality, high-value choice for full color inkjet presses. And it’s made and stocked in the USA to ensure quick delivery for customers.”
Appleton Coated’s inkjet product manager, Amy Ambos, adds, “We are supporting Ethos Enhanced Inkjet by stocking 50, 60, 70, and 80 lb Text in addition to the 7- and 9-point covers already in stock. This gives our customers better service and more product options with 17 stocked Ethos Enhanced Inkjet items in 6 basis weights in the most popular roll sizes. Our comprehensive stocking program of both coated and uncoated inkjet products gives customers a one-stop approach to inkjet substrates saving them valuable time and providing the best-in-class service Appleton Coated is known for. Ethos Enhanced Inkjet is part of the HP ColorPRO Technology Partnership Program, meeting industry-leading performance standards for color excellence in digital printing.”
Continues Ambos, “Inkjet technology continues to evolve rapidly and our growing offering of products is expanding with it. Furthermore, our collaborative, hands-on approach with printers to maximize performance and productivity is a real difference-maker for our customers. We have also updated our What Works and Where brochure which gives clear answers to customers and prospective customers about our papers and the platforms they work on.”
Appleton Coated is the market leader in North America for high-speed inkjet papers offering a wide variety of both coated and uncoated inkjet paper options under the Utopia (coated) and Ethos (uncoated) brands. The offering includes products which are part of the HP ColorPRO Technology Partnership Program, and papers for many other pigment-based and dye-based inkjet platforms.