Doc. Strategies 203
Not Your Father’s Mail
Direct mail is a tried-and-true print application that experienced doubt and decline as digital generations...
High-Value Direct Mail
In a complex world where consumers face digital fatigue, print is often a welcome messaging medium. With...
High-Quality and Flexibility
Cutsheet production inkjet devices offer application versatility. While direct mail is prominent, other applications like book production...
Facing Modern Challenges
An essential industry, many print service providers (PSPs) pushed through the first wave of COVID-19 with trepidation...
Navigating a New Normal
The COVID-19 pandemic hit in early 2020, since then, individuals and businesses alike have adjusted. The print industry is no exception...
Taking Charge
Direct mail marketing campaigns must utilize the correct data. A wealth of information is available and the correct...
Pop to the Copy Shop
Copy shops looking to supplement analog technology or move some basic inkjet work off of higher end presses to free up time consider...
Achieving Accuracy
While data is a core component of any direct marketing campaign—mail or web—that campaign is only...
A Winning Enterprise
Not every business requires heavy-duty production machinery, in fact printers and multifunction printers (MFPs) considered light...
A Virtual Reality
Ecommerce was booming well before COVID-19 hit, but for many print providers the global pandemic accelerated and exemplified the importance of having a well-executed online strategy in place...
Security and Precision
Transactional print and mail work is an essential segment of the printing industry...
Future Focused
As new generations of printing equipment and related software are developed, the concept of Industry 4.0 is incorporated.
