Product companies use an increasing array of technology to connect with customers. Texts, emails, and digital advertising are designed to spur shoppers to make a purchase but often end up in spam folders, completely ignored. Tech startup – Relotis, Inc. – has developed a revolutionary, new platform that applies artificial intelligence (ai) and Machine Learning (ML) to engage customers based on performance data to build customer loyalty and increase cross-selling opportunities for retailers, resellers, direct to consumer brands, manufacturers, and distributors.
“The unfortunate reality is that most digital outreach and ads don’t work,” explains Alani Kuye, CEO and founder of Relotis, Inc. “We believe that you should reward your customers when they’re the most excited to hear from you – at the exact time when they receive their package!”
When a customer receives a package and scans a Relotis QR code displayed on their package, they immediately receive personalized marketing and smart engagement messaging, like incentives, discounts, and other product information designed to incite future sales.
Relotis offers seamless integration into existing company processes so that enterprise users can simply create incentives, or discounts in the Relotis system, then send to their printers, and affix to their packages during fulfillment. Relotis also provides metrics, tracking data and additional engagement tracking and management capabilities.
Kuye emphasizes that the Relotis platform is a cost-effective sales tool as companies only pay for what they use.
Other key benefits for business users include:
- Reducing marketing costs by 40 – 72%
- Increasing repeat purchases 4 – 12X over a 12-month period
- Increasing multi-brand revenue opportunities (multi-brand distributors, warehouse distributors and ecommerce retailers)
- Elevating customer life-time value
- Improving customer engagement metrics
Additionally, Relotis’ real-time analytics provides companies with such valuable information as scan times, open/scan rates, new vs returning customers and conversion tracking. The fully automated process saves time with no manual inputs or endless spreadsheets required. Below is a display screen that illustrates the simple and colorful nature of the system:
Rocketship, which provides professional logistics services for major Fortune 500 companies, was a quick adopter of the Relotis platform to streamline its shipping, fulfillment and packaging divisions.
“Rocketship’s partnership with Relotis is the perfect marriage between logistics and technology partners,” said Jerad Sorensen, CEO of Rocketship. “We have ambitiously leveraged the latest in artificial intelligence and machine learning to provide our customers with the most enhanced software experience.”
Kuye explains that the Relotis platform utilizes the latest Generative Pre-trained Transformer Large Language Processing (GPT-LLM) technology that uses deep learning to produce human-like text so that companies can optimize their sales and customer engagements in a one-to-one or group conversation.
“AI and ML are cool tools, however, they need to solve practical business problems instead of being a replacement for search engines,” said Kuye. “Relotis enterprise artificial intelligence platform harnesses these powerful insights to ensure the right customers are engaged, thus increasing customer lifetime value ten-fold.”
In particular, the highly regulated specialty-controlled goods sector, such as pharmaceuticals, vape products and hazardous materials, which have restricted and limited marketing channels, can use Relotis to automate compliance-related tasks. According to MarketWatch & Green Circle Capital Advisors, the global market for specialty-controlled goods is valued at $900 billion and is expected to grow at a compounded annual growth rate (CAGR) of 5.5% over the next five years.
Industry-leading EightVape, one of the largest online distributors of premium vape products, is already realizing financial benefits from the platform: “Relotis has revolutionized the way we interact with our customers since we now have the power to provide incentives and discounts at the exact moment they open their package,” according to the Relotis customer. “The system has proven to be a cost-effective and efficient sales tool, driving growth and dramatically improving customer engagement across the entire company.”
Kuye further elaborates that “vanity metrics” has created misleading performance data for most organizations. For example, an organization may attain 100K “likes” and 50K followers after spending millions of dollars on social media campaigns, but this does not necessarily equate to 100K new customers or 50K new sales.
That’s why he created Relotis, Inc. based on two decades of technology experience in the US and Europe, with a focus on accelerated growth, rapid application development, and scaled deployments.
“My years of managing ERP programs as an engineer, executive, and founder have led me to a single mission – to simplify and scale technology platforms via good governance because you can’t scale what you can’t simplify.”
In order to scale its platform and expand its customer base, Relotis is seeking $12 million in funding to be used for product development, marketing, and hiring additional team members. Relotis projects revenue of $2 million in the first year of operation, with a growth rate of 300% over the next three years.