by DPS Magazine Staff
A new trade event is coming to the print industry. As we emerge from a pandemic and look to the future, in terms of trends we pick up where they left off—finishing and embellishment. Demand for shorter runs, more SKUs, and added effects like UV spot coating and metallic inks are on the rise—accelerated by COVID-19.
To serve this growing demand, two prominent organizations within the industry, The Association for PRINT Technologies (APTech) and Foil & Speciality Effects Association (FSEA) collaborated to present a new trade show, Amplify, which invokes a community with this focus. It is scheduled to take place at the Minneapolis Convention Center in Minneapolis, MN from June 14 to 16, 2022.
APTech and FSEA both have well-established memberships and audiences through years of experience as member organizations. “About two years go, we realized there was a gap in the industry for a community and event dedicated to one of the most exciting segments within the print industry—print finishing and embellishments,” says Thayer Long, president, APTech. The two firms began discussing the opportunity to start a new brand focused on the products, processes, and organizations setting the standard for excellence in print finishing and embellishments. “Thus, Amplify was born,” he shares.
“The COVID-19 pandemic delayed the launch of our event, but we’re looking forward to Amplify being the print industry’s return to large-scale, in-person industry events in June 2022,” says Long.
Is it for You?
One of the primary goals of Amplify is to bring print finishing and embellishments to the forefront, and connect all contributors to the cycle, including carton and label manufacturers, digital and offset printers, print finishers and binders, direct mail service providers, greeting card and invitation manufacturers, book and publication producers, creatives, and brand owners.
Jeff Peterson, executive director, FSEA, notes that the value add is increasingly happening in the print finishing area, making this segment of the market compelling for the industry. “From conceptualization to final product, any individual involved in the finishing process will benefit from attending Amplify and leave with a better understanding of the features that catch the eye of the consumer, how to create brand recognition, and opportunities for delivering profit-driving results.”
See You There
For more information on Amplify, visit dpsmagazine.com/webinars for a discussion with Long and Peterson on the new event. dps
Jan2022, DPS Magazine