As the entire print industry now competes in a more connected and data-driven world, the print production process has to become less reliant on instincts and more reliant on data. Your business deserves a trusted system of record that everyone – from your pressman to your sales people – relies on to make better business decisions.
In this short film, Innovating with a Homegrown Label Print MIS, we document how homegrown systems can grow into complicated, manual, and labor intensive processes that only survive due to the brute force of the people you have working for you.
“We wanted to tell a story that both educated and entertained, as most label converters on homegrown or legacy/unsupported systems know they have a data management challenge. Our film slightly exaggerates the lengths people might invent in order to manage a dynamic label printing plant using the manual tools at hand.” explains Label Traxx president Ken Meinhardt.
As label converters know, the label carries their customer’s most precious cargo – their brand. Customers are taking advantage of a greater set of tools to manage their end-to-end supply chain and everywhere their brand travels. Label printers who want to compete in this ever-connected ecosystem will need to invest in a platform that enables them to control and manage their data internally and share that data to their customer’s supply chain when requested.