The latest Color-Logic case study details how Tactive–an Indianapolis digital printer–used Color-Logic metallics as part of a successful rebranding effort. Commenting on the case study, Color-Logic Director of Sales and Marketing Mark Geeves said: “After nearly 20 years of successful operation as Print Resources, in 2020 the owners elected to change the business name to Tactive–indicating their business was far broader than just printing. The rebranding effort they undertook provides other printers with a blueprint for changing their image and indicating a more diverse portfolio, with printing just one of many services offered. Color-Logic metallics were an important service used to open doors and demonstrate company capabilities. The case study is available by request from Tactive and may be downloaded from the Color-Logic website, www.color-logic.com.”
Color-Logic™develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media. For more information, visit www.color-logic.com or call +1-513-258-0047.