Madison Advisors—Madison Advisors announces it is currently conducting research for a new market update on Customer Communications Management (CCM) Hosted Managed Services (HMS). In this updated research, Madison Advisors will explore the newest trends in CCM and how CCM HMS providers are positioning their solutions in response to the increased focus on creating a positive customer experience.
The market update will cover:
- An objective assessment of the components within each CCM HMS provider’s solution
- An overview of trends in the CCM industry and how the solutions are meeting the customer experience (CX) requirements of enterprises
- The differentiators for each solution with respect to verticals served, pricing models and implementation method
- A review of best practices for deployment and implementation
The CCM HMS market update will review the effect of new entrants to the market, such as print service providers, who are expanding their service offerings beyond print and mail, and CCM technology companies that now offer a hosted CCM solution.
Madison Advisors has been monitoring the CCM HMS market for several years. The overall focus of this updated research is to provide the user community with a comparative approach that can be used as a guide in understanding of the differences between CCM as a service and CCM hosted managed services and the resulting CX.
This research is currently in progress and, when completed, the report will be available for purchase.