Today, Martin Yale, a U.S.-based manufacturer of print finishing, office, and mailroom equipment, unveiled a refreshed brand, designed to better reflect and build on its legacy and the core values that have guided the company since its founding.
Martin Yale’s new visual identity includes a freshly designed logo featuring its signature blue and white colors with the words, “Quality delivered, service guaranteed,” below. The brand refresh also includes Martin Yale’s five-star commitment, which encompasses customer service, order handling, support, product quality and performance and integrity. The company’s pledge:
“Martin Yale is committed to working with and supporting our dealers and other distribution partners. We promise that when you do business with Martin Yale, we will work hard to ensure your complete satisfaction in every contact, every interaction, every exchange. Every individual at Martin Yale is dedicated to helping you, to meeting your needs, supporting your efforts, and treating you with fairness and kindness.”
“We found that these were the things the dealers we work with were already saying about us,” said Greg German, president, Martin Yale. “We wanted our brand to more directly reflect these values. While these aren’t new, we wanted to do a better job communicating them to our audiences. It’s what differentiates us from our competitors and what we’ve built our reputation on. We’re committed to our dealers and to supporting them with whatever they need to be successful.”
“We invite everyone to come visit our booth #3834 at Print 17 to see the new look and find out why our customers look forward to doing business with us time and time again,” German said.