Polyart announces today it has earned 2 Critical Guidance Recognitions for recyclability from the Association of Plastic Recyclers (APR), in 2 product categories, were each recognized by APR for solving packaging design challenges.
APR’s Critical Guidance Recognition is one of the most widely accepted measures for assessing recyclability in plastics packaging design worldwide and is presented to companies whose products solve well-established challenges in sustainable package design. The innovations are evaluated by a third-party, independent review committee and must meet the strict requirements of the Critical Guidance test protocol FPE-CG-01 under the APR Design® Recognition Program. The specific Polyart products receiving the Critical Guidance Recognition for meeting or exceeding the strict requirements outlined for PE rigid packaging include:
Uncoated Polyart for IML and pressure sensitive labelling applications; this newer range of product has a printable skin layer that can be printable by traditional printing technologies such as flexo, leterpress or offset, including Thermal transfer printing. This range of product is widely used in the In mould labelling process for blow molded containers, helping save liner and glue, and, by the nature of its polymer, HDPE, matches the polymer of most of the bottles that is also HDPE; the is then 100% monocomponent HDPE container that is easy to recyle, giving a good quality recyclate to be used again as PCR.
Coated Polyart for pressure sensitive and non-pressure sensitive labelling applications,
An HDPE base film that receives a coating to enhance printability, aspect, and finishing of the label. This grade is widely used for self-adhesive labels in the chemical drum business, but also as a non laminated stock for durable tags.
“The Critical Guidance Protocol, FPE-CG-01, is a third party based testing process, that was established to encourage innovators to confirm any impact of new plastics designs and components on recycling,” said Mark grimbley, CSR manager of Polyart. “Meeting the Critical Guidance Protocol guidelines confirmed that our mono-component based approach, of having HDPE based label material fixed onto HDPE bottles and containers is going in the right direction of a circular economy”.
“The market is looking ever more for reliable and sustainable packaging solutions on the markets, and the APR is the main institution that can give brand owners and convertors alike the confidence in their choices to use our products, says Louis Rouhaud, global marketing director at Polyart. So meeting the APR critical guidance was very important for the group. It is just one step in our journey to a more sustainable industrial process and economy.”