Roland DGA Corporation has completely redesigned its corporate website, incorporating extensive changes that optimize the visitor’s overall experience. The revamped site, which launched officially on June 1, 2016, is more visual, content-rich and mobile-friendly than ever before.
Navigation of the site has been streamlined, enabling visitors to explore and find what they’re looking for more quickly and easily. Among the new navigational features is a “Help Me Choose” option in the “Products” dropdown that allows visitors to find product information based on what they want to do in their business. The home page offers a comprehensive overview of all things Roland DGA, including news, events and social media, while detailed product information and specifications can be accessed through the Products section in an easily digestible format.
Additional improvements to the Roland DGA website include a new “Industries” section, which delivers educational content related to the various industries that Roland products are used in, and a “Showcase” section highlighting customer success stories and applications in an easy-to-explore interface. The site also boasts the “Roland TV” video library, offering a wealth of inspirational and educational videos.
Like the previous Roland DGA website, this new site contains a comprehensive “Support” section including a knowledgebase, workshops, webinars, warranty information, software updates, and more. The site also provides instant access to the Roland Blog, Roland DGA Online Store, “About” information and partner websites around the world.
Plans for further enhancement in the near-term include functionality that will allow site visitors to see content automatically served according to their areas of interest. Roland DGA will also be sharing this new site platform in the coming months with other Roland DG business units worldwide, enabling each division to deliver localized content with consistent branding, experience and functionality.