Jetrix Soluciones Gráficas has been appointed Xeikon’s new dealer in Mexico. Established in 2008, the company has seen 12 years of successful business growth in the packaging and labels markets. Based in Mexico City, Jetrix is contracted to supply and support Xeikon’s full range of products for the Commercial and Label & Packaging sectors and cover all market requirements in the area. Mexico is a growing market for Xeikon in Latin America and, with more than 20 systems already in place, Jetrix can now respond to the noticeable surge in demand from printers and converters looking for innovative digital solutions and new revenue streams.
“Our ambition is to be a complete solution provider,” said Julian Robledo, owner and general manager, Jetrix, “and this new partnership is in line with our business growth strategy. We will now be able to provide our region with Xeikon’s complete portfolio. The systems we have installed so far mostly utilize dry toner technology for POS and food safe products. Now we can also offer Xeikon’s UV Panther Inkjet systems as well as Xeikon’s latest software innovations defined by the powerful X-800 DFE.
“Everything in our industry is going to be connected. It will be a digital transformation. Printers and converters have many options and it is our job to guide them to the best choices which will help their business grow. Going forward, we will be able to better serve our customers and the Xeikon partnership is great news for printers, designers and brands in our country – integration and automation is the future providing ultimate efficiency and profitability.”
Jetrix is based in the north of Mexico City and ideally located to offer a countrywide service. With full warehousing and logistics facilities as well as a comprehensive suite of offices, the company provides a wide range of equipment and technical support through its sales, service and consumables departments. The company is now looking to expand its resources to meet the growing demand in Mexico’s label community for digital solutions. Their plan is to double staff numbers in the next two to three years and they are busy making investments to improve the company’s internal structure particularly in terms of training and IT. With the new agreement with Xeikon, Jetrix will be able to strengthen its offering as a complete solution provider.
Jetrix is focusing on the growth areas in packaging and labels. They are forward planning and looking at related markets such as flexible packaging, folding carton and digital print for corrugated. This is in line with a series of strategies designed to give added value and strengthen their offering and build long-term and trusting relationships with their customers.
“Nobody expected this growth during the COVID-19 crisis,” said Robledo. “We did not imagine that we would see such a rise in demand, particularly from the pharmaceutical and food sectors. These are extraordinary times and the crisis is driving change. E-commerce has been boosted to levels that we would not have expected to see for another three to four years. It is proving to be a huge opportunity for us. Having this new partnership with Xeikon, we now have the right timing, the right technology and the right market segment to go ahead with our plans.”
“Jetrix will be a strong partner for Xeikon. Said Marco Avanzi, sales director, indirect channels, Xeikon. “Julian Robledo and his team have similar goals to provide label and packaging printers and converters in Mexico with the latest innovation and complete digital solutions. Julian and his team understand Xeikon’s unique technologies and the benefits they can bring to any business looking for creative differentiators and new revenue streams. With our fully integrated state-of-the-art software & hardware packages, Jetrix can now offer the printing industry in Mexico a digital transformation platform.